Her Story
About Latria
Latria Graham, M.S., is a distinguished marketing and communications strategist with over 22 years of experience in brand consulting, sports, and entertainment. As a founding partner and president of GLB, she has built a career driving innovative marketing strategies, brand partnerships, and athlete programs that create meaningful impact for organizations and communities alike. Her professional journey began as an intern with the Orlando Magic, where her dedication and expertise led to successive promotions, culminating in leadership roles in cause marketing, community relations, and athlete programs.
A graduate of the University of Florida, where she earned a Bachelor of Science in Telecommunication News with a specialization in Sports Management, Latria developed the foundation for her expertise in integrated communications, brand strategy, and sports marketing. Her education and early experiences in sports engagement cultivated the work ethic and competitive edge that have become hallmarks of her career. Recognized for her contributions to the field, she was named one of the Orlando Business Journal’s most influential leaders in Orlando, highlighting her impact and leadership in a highly competitive industry.
Beyond her professional achievements, Latria is deeply committed to community engagement and mentorship. She actively serves on the boards of the Greater Orlando Sports Commission and Women in Sports and Entertainment Events, and is a proud member of Delta Sigma Theta Sorority, Inc. and Black Sports Professionals. Her work extends to leadership development and philanthropic initiatives, reflecting her philosophy of servant leadership, integrity, and lifelong learning. Outside of work, she enjoys quality time with her two daughters, Trinity and Destiny, embracing moments of connection and joy away from the demands of her professional life.
Her Interview
Ten minutes with Latria
01What do you attribute your success to?
I attribute my success to having experienced mentors and advisors who have provided me with guidance and counsel throughout my journey.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came from my high school mentor, who encouraged me to learn as much as possible about everything and to embrace curiosity as a leader, while also highlighting the importance of serving others as a leader.
03What advice would you give to young women entering your industry?
For young women entering my industry, I would advise becoming an expert in your field, developing a broad understanding of business operations, and taking a proactive approach to both personal and professional growth.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field right now is the impact of artificial intelligence in the workplace. While AI offers significant efficiency and benefits across industries, it also poses the risk of diminishing the human element in decision-making and communication.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are integrity and a strong work ethic.
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