Influential Woman · Medical device sales

Laura Bersani

Territory Manager, ZOLL Cardiac Management Solutions

Daytona Beach, FL

Certifications · Degrees · Memberships

Degree AA degree from high school Degree Bachelor's degree from FAU (Florida Atlantic University) Degree Attended USF (University of South Florida)

Her Story

About Laura

I've been working in medical sales for almost 3 years now, and I currently work for Zoll as a Territory Manager covering all of Volusia and Flagler County. I sell a wearable cardioverter defibrillator in the cardio space, going into hospitals and private clinics to represent the company. Before joining Zoll, I worked for LynnCare selling a different product in the pulmonology space. Medical sales has been my goal since high school - I've always been interested in the medical field but never really wanted to be a doctor. I loved the idea of being in sales where every single day is different. Being a competitive gymnast my whole life gave me that competitive drive that's so important in sales. During my junior year of college, I started pursuing this career path seriously, and I knew it was competitive to get into. I applied to LynnCare and switched to fully online classes so I could work full-time while finishing my bachelor's degree. As soon as I graduated, I applied to Zoll, which required a bachelor's degree and at least 2 years of medical sales experience. I'm proud to be the youngest territory manager in my whole company. When I meet people, they're often surprised by how young I am and how quickly I've accelerated in this field. Sometimes going into places can be nerve-wracking being the youngest, but it's also a confidence thing, knowing that I was able to achieve this much already.

Her Interview

Ten minutes with Laura

01What advice would you give to young women entering your industry?

I would just say, like, don't be afraid to go after it, and just really prepare yourself. I think, you know, sometimes, like, you have to be willing to work hard, and just don't be afraid to put your all into it. I don't think that females should have to shy away from medical device sales because it's a male-dominated field. There's no reason why it needs to be a male-dominated field. You don't need to be afraid to do it because you're a woman - that shouldn't make you not want to do that. I think you just gotta put your foot down and not be afraid to really show them that you are intelligent and that you do know what you're talking about.

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