Influential Woman · Marketing Consulting, Custom Bottled Water, Organic Wholesale Products
Laura Cohn
Founder, 416 Sales
Belton, TX
Her Story
About Laura
Laura Cohn is the founder of 416 Sales, where she helps businesses strengthen their marketing, customer experience, and brand presence through practical strategies that build trust and lasting customer relationships. Her work includes strategic marketing consulting, custom branded bottled water, and wholesale wellness products, giving businesses creative ways to stand out both online and in person.
With more than 30 years of sales experience and over 14 years in internet marketing, Laura has conducted more than 50,000 sales conversations and helped thousands of business owners improve their marketing results. She believes the strongest businesses succeed by creating genuine connections with their customers rather than relying on high-pressure sales tactics.
Laura is also the author of Sales Without Being Pushy: Write A Sales System You Will Actually Use, a practical workbook that helps service professionals and small business owners create a sales system based on their own values, strengths, and personality. Her philosophy is simple: when your marketing attracts the right people and your sales process feels authentic, growing your business becomes far more natural and enjoyable. The sales workbook is Available on Amazon: https://www.amazon.com/dp/B0H9CD52YD
Whether she's developing marketing strategies, helping businesses improve customer experiences, or creating customized branding solutions, Laura enjoys helping business owners discover practical solutions that are often simpler than they expect.
Faith is the foundation of Laura's life and business. She believes every opportunity is a chance to serve others with integrity, excellence, and compassion. Her greatest satisfaction comes from seeing business owners succeed, knowing that healthy businesses create jobs, strengthen communities, and positively impact the lives of the people they serve.
Her Interview
Ten minutes with Laura
01What do you attribute your success to?
I attribute my success to God. God has been at the center of my life for as long as I can remember. He provides, He blesses, He is faithful, and He guides my steps. My faith and trust in God influence every decision I make, and it is the foundation of the core values that guide 416 Sales.
02What’s the best career advice you’ve ever received?
The best advice I’ve received came from a movie called Remember the Goal. It was about a first year cross-country coach training a high school team. Her focus wasn’t on winning every race along the way. Her focus was on winning the state championship.
That perspective really stayed with me. Not every stage needs to be a classified as a win or better than anyone else. Sometimes it’s about doing enough to stay in the game and keep your momentum going. When you have a clear picture of what you’re working toward, it helps you stay grounded and dedicated. It also keeps the direction in focus. For instance, successful companies often have a clear mission and vision statement that determine every decision they make.
For me, the biggest takeaway is to keep the goal in mind, stay consistent, and continue moving forward.
03What advice would you give to young women entering your industry?
My first piece of advice for young women is to believe in what Jesus Christ did to forgive your sins and give you salvation. Depend on God for your provision, not people, jobs, or things. God created everything, sustains everything, and designed you to be the person you are. When you believe and trust in the death, burial, and resurrection of Jesus Christ for the forgiveness of your sins, you have a relationship with God and the assurance of eternity with Him in heaven. That is the only thing that truly matters when everything is said and done.
From a career perspective, I would encourage you to start with something you enjoy. When I began in internet marketing, the company that hired me was looking for people who could write emails and talk on the phone. Those are two of my favorite things so I applied and got the position. Starting with work you like makes it easier to stay engaged, grow your skills, and recognize opportunities as they come. Over time, those small steps can lead to something much bigger.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities I see right now is helping businesses become part of a customer's decision-making process much earlier than in the past. People have access to more information than they did just a few years ago, and buyer behavior has changed significantly in many industries. Businesses that recognize those changes and adapt their marketing strategies will have a significant advantage.
05What values are most important to you in your work and personal life?
My faith is the foundation of everything I do. Trusting God influences my decisions, my relationships, and the way I approach both life and business. My family is also one of my greatest priorities. They remind me of what matters most.
In my work, I strive to treat people with kindness, act with integrity, follow through on my commitments, and deliver results. I believe long-term relationships are built on trust. For me, that means consistently caring about my clients' wellbeing and doing what I say I'm going to do.
Join Influential Women and start making an impact. Register now.