Laura Giordano
Laura Giordano is a seasoned hospitality professional with 38 years of experience, whose career journey began at Montclair State University, where she switched her focus to hotel and restaurant management after being inspired by the glamour of the hotel industry. Starting from the ground up in a male-dominated field, she gained hands-on experience across every department—from banquets and catering to conference services—before moving into sales, where she spent many years building her expertise primarily in the New York City market. Her dedication and perseverance culminated in her achieving the significant milestone of running the Park Central Hotel, a 1,350-room property, a role she had aspired to since early in her career.
In addition to her leadership roles in large-scale properties, Laura is the driving force behind Pink Chandelier Lifestyles Event Planning, a company that provides personalized, full-service event and lifestyle planning at no direct cost to clients. Through this venture, she connects clients with a curated network of vendors to create seamless experiences—from weddings and office parties to last-minute travel arrangements—ensuring that every detail is handled efficiently, saving both time and money. Her ability to balance creativity with operational excellence reflects her commitment to delivering award-winning service and memorable experiences.
Currently, Laura serves as Director of Sales and Marketing at the Element Hotel in Woodbridge, New Jersey, a 126-room extended-stay property, while also consulting with Fryad Hospitality Group to optimize revenue, contracts, and property readiness for sale. She oversees financial reporting, forecasting, budgeting, contract negotiations, and daily operations, demonstrating her hands-on leadership style. With a strong focus on lifelong learning, mentorship, and empowering her teams, Laura has built a career defined by operational expertise, strategic vision, and an unwavering commitment to excellence in the hospitality and event planning industries.
• CMP
• Montclair State University - B.S.
• American Society of Association Executives
• Hospitality Sales and Marketing Association International
• Meeting Planners International
• Society of Government Travel Planners
• Blairstown Township - Warren County, NJ (07825)
What do you attribute your success to?
I attribute my success to being passionate about what you do and never stopping learning. I never sit here and say I know everything, that would be a lie, because it changes all the time. I don't care what it is you want to do, and I've said this to my children, mommy doesn't care if you want to be a garbage man, as long as you're happy in that job. You're going to learn something all the time about it. Make your job your hobby. Be happy that you're there, whatever it is.
What’s the best career advice you’ve ever received?
The best career advice I ever received came from Mr. Ed Keys, who was one of my general managers. He used to call me his maverick and was always allowing me to think out of the box, to not always settle for the status quo. But the best advice that he always gave me, and it's still on my signature line, is: before anything else, preparation is the key to success.
What advice would you give to young women entering your industry?
My advice to women entering this industry is to not be so protective and think that you know everything, because you don't. Really get out there and learn, and join. You have to be creative. If you're going to be in hotels and in the sales arena, you have to network, but do it in a way that makes it a fair playing ground and fun for everybody. I used to have Juice It Up Thursdays where I would lead a Zumba class, and people would network while feeling good, then we'd have juice bars. When I started, nobody wanted to share information. The STAR report was like, God forbid. But what you want to do is keep the business that you have within your comp set, because if it moves out, it's going to be harder to get back, so it's better to share information than to hide information. Network. Start your own group. I've had women focus groups, the Teterboro Airport Thursday meetings where we discuss challenges, what it's like to be a single mom and how you navigate that. We bring in speakers and things for them. Be part of the community of which you're serving.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge we're facing right now is competing against AI. There are times where I really like AI because it's really fast and gives me my information, but it's also cutting jobs, and that's not a fair playing ground. It's almost like, where is this industry really going? You can take a hotel model and it might be the wave of the future where it becomes almost robotic, because you already have mobile key check-in, you could probably have a kiosk at the front desk if you needed to, and then you could have one person maybe on the national side or a global side of sales that's running AI. It's just changing. The automation of the change - I can honestly say I did not have a computer when I started. We had a day timer and a calendar and a big book for catering. I've had to learn to adapt to changes along the way. What I have learned is that it's never going to stop. There will come a point in my life where I'm going to say, I think I learned enough of this, because it's ongoing.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are building bridges and maintaining open lines of communication. I stand here today and say that I build bridges, and because of the bridges that I've built, it's reciprocal. I can call anytime and say, hey, listen, it's me, Laura, and Kathy's in LA right now, and I'll say, Kath, I really need help on this, what do you know about that? And we help each other out that way. You never cut down somebody else. You want to uplift. My best advice for anybody, as I sit here today, would be to say it would be a damn shame to take all that I've learned along the way and didn't pay it forward and not teach somebody what I know.
Locations
TownePlace Suites by Marriott
Columbia, NJ 07832