Her Story
About Laura
Laura Greer is a product manager with a focus on marketing technology. With over 30 years in the technology industry, she implements and manages platforms that marketers use. Laura holds a bachelor's degree in Management Information Systems and is a certified Salesforce administrator. She has also received training on Agile methodologies, particularly Scrum, though that certification has lapsed. Laura is a member of Women Applying AI. She attributes her success to her ability to bridge the gap between business people and technical people, striving to talk in both languages. Among the biggest challenges in her field, she notes the vast number of marketing technology platforms and the rapid pace of change. Laura values integrity, honesty, and working collaboratively.
Her Interview
Ten minutes with Laura
01What do you attribute your success to?
I think it's my ability to bridge the gap between business people and technical people. I strive to talk in both languages, and it's served me really well in my career.
02What’s the best career advice you’ve ever received?
I was once told by a manager that Laura, you see things before most people do. And the advice was to let people come along.
03What advice would you give to young women entering your industry?
Don't be discouraged or intimidated by the men in the room.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges is just the vast number of marketing technology platforms. There are thousands of them. You can't possibly learn about them all. And also the fact that things are changing so rapidly.
05What values are most important to you in your work and personal life?
Integrity, honesty, and working collaboratively.
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