Influential Woman · information technology & services
Laura Krause
Assistant Vice President, Digital Marketing, Insurity
Hartford, CT 06106-2825
Her Story
About Laura
A dynamic marketing strategist who thrives at the intersection of data and creativity, leading marketing initiatives for a private equity SaaS company. With an analytical mindset and a passion for results, they excel in transforming complex data insights into actionable marketing strategies. Their expertise spans win/loss analytics, precision account targeting, and comprehensive market research, seamlessly integrating these insights into high-impact email campaigns and sophisticated account-based marketing (ABM) programs. As a master of digital marketing channels, they orchestrate powerful SEO, SEM, and digital advertising campaigns while fostering valuable partner marketing relationships. Known for their self-directed approach and collaborative spirit, they bring a consultative mindset and agile methodology to every challenge. Their proven track record speaks volumes, consistently delivering exceptional results in brand elevation, pipeline generation, and revenue growth.
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