Laura Massingham, Director of Product Marketing on Influential Women

Influential Woman · information technology & services

Laura Massingham

Director of Product Marketing, Apryse

Denver, CO 80205-2121

Certifications · Degrees · Memberships

Degree University of Central Oklahoma Bachelor of Arts (BA) Degree JournalismBachelor of Arts (BA) Degree Journalism 1992 - 1996

Her Story

About Laura

As a dynamic product marketing leader, they bring a wealth of expertise in B2B SaaS and managed services to the table. Their remarkable ability to navigate and adapt to evolving markets stems from a methodical approach combining thorough research with effective internal collaboration.

What sets them apart is their unwavering commitment to cross-functional teamwork, where they excel in crafting and delivering crystal-clear, solution-focused messaging that resonates with both internal stakeholders and market audiences.

Their strategic toolkit includes deep expertise in product strategy, comprehensive market analysis and sizing, compelling content development, and meticulous go-to-market planning and execution. With a keen eye for competitive research and a proven track record in new market entry, they consistently drive impactful results while maintaining a solutions-first mindset.

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