laura rocha

She is an accomplished beauty entrepreneur, luxury bridal hairdresser, and brand educator based in Los Angeles, California. She is the Founder of Rinse and Roll, a venture she launched in 2026 with a mission of empowering beauty professionals through financial freedom, less overhead, and more opportunity. She also serves as a GHD Brand Educator, training salon professionals on premium styling tools and techniques, and has operated her own luxury bridal hairstyling practice since 2011, providing exclusive white-glove concierge services for high-net-worth clients across California. Her work has been featured in California Wedding Day, and she has trained under world-champion Johans Wolf, is a GHD Brand Educator, a Sebastian Professional Winner, and has published work across editorial magazines. She is a preferred vendor at many luxury wedding venues and is known for her philosophy of "non-bridal, yet bridal"—editorial-quality styling that celebrates health and authentic beauty. She studied cosmetology at Lu Ross Academy and graduated from Adolfo Camarillo High School. Her career reflects a deep commitment to artistry, education, and empowering beauty professionals to build successful, sustainable careers.