Influential Woman · sports
Laura Shingler
Senior Director, Product Development and Lifecycle Marketing, Minnesota United FC
Golden Valley, MN 55422
Her Story
About Laura
Meet a dynamic marketing virtuoso who has spent over a decade masterfully navigating the vibrant worlds of sports and wellness. This accomplished leader has built an impressive career by transforming consumer insights into compelling, strategic campaigns that resonate deeply with target audiences.
At the heart of their success lies an exceptional ability to build and nurture meaningful relationships. Whether collaborating with internal teams, external partners, or key stakeholders, they consistently demonstrate the power of authentic connection and strategic partnership.
Their impact extends far beyond traditional marketing roles. As a passionate educator and mentor, they've shared their expertise through non-profit board service, college-level teaching, and dedicated mentorship initiatives. This commitment to developing others reflects their belief in the power of collective growth and leadership development.
What truly sets them apart is their sophisticated approach to marketing strategy. By seamlessly blending data-driven decision-making with creative storytelling, they consistently deliver campaigns that not only capture attention but drive measurable results. Their expertise in leveraging innovative technologies and streamlining processes has repeatedly proven invaluable in achieving strategic objectives while inspiring and retaining high-performing teams.
Core strengths include:
• Sports & Partnership Marketing
• Brand Development & Strategy
• Direct Response Marketing
• Events & Promotions Marketing
• Data-Driven Storytelling
• Team Building & Coaching
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