Her Story
About Laura
Laura Sorden is a Registered Veterinary Technician based in Florissant, Missouri, with a career that combines veterinary medicine, client service, sales, and pet nutrition. She began her professional journey in account management, spending nearly a decade at Marcone Supply before transitioning into veterinary medicine. She earned an Associate’s Degree in Veterinary Sciences/Veterinary Clinical Sciences from the Vet Tech Institute and became a licensed Registered Veterinary Technician. Throughout her veterinary career, Laura has gained experience in clinical care and veterinary nutrition. She spent five years with Banfield Pet Hospital before joining Nestlé Purina PetCare, where she served as a Product Advisor and conducted nutrition consultations for pets with a variety of health conditions. She currently serves as a Registered Veterinary Technician in the St. Louis area. Her background has strengthened her ability to communicate complex information clearly, build client relationships, and support veterinary teams in fast-paced environments. Laura is also committed to professional development, community involvement, and lifelong learning. She is currently pursuing a Bachelor of Business Administration at Colorado Technical University, with an expected graduation in 2028, while continuing to expand her expertise in veterinary medicine, business, and client service. She is involved with Women in Business and volunteers with Ronald McDonald House. Laura credits her success to continuing education, humility, and recognizing that there is always more to learn—values that continue to guide her work and dedication to improving the health and well-being of animals and the people who care for them.
Her Interview
Ten minutes with Laura
01What do you attribute your success to?
I attribute my success to a strong work ethic, resilience, and a genuine desire to keep learning and growing. I’ve never been afraid to step outside of my comfort zone, take on new challenges, or admit when I don’t know something. Instead, I see those moments as opportunities to learn and become better.
I also believe my success comes from caring deeply about the work I do and the people and animals I serve. Veterinary medicine can be incredibly challenging, but knowing that I can make a difference for an animal that cannot speak for itself has always given my work purpose.
Most importantly, I’ve learned that success isn’t just about reaching a certain position or achieving a specific goal. It’s about continuing to grow, staying true to your values, treating people with kindness and respect, and being willing to adapt when life takes you in a different direction. I’m proud of what I’ve accomplished, but I’m even more excited about what I can continue to learn and contribute moving forward.
02What’s the best career advice you’ve ever received?
The best career advice I received was to start contributing to a 401(k) as early as possible and never stop. My manager at Blockbuster encouraged me to enroll right after high school, teaching me the importance of starting early and consistently investing in my future.
03What advice would you give to young women entering your industry?
I encourage young women entering veterinary medicine to explore the many different paths the profession has to offer, whether that’s laboratory work, shelter medicine, private practice, education, or another area that sparks their interest. Take the time to discover what truly aligns with your passions, strengths, and personal goals.
It’s also important to understand your emotional limits and recognize that not every work environment will be the right fit. Don’t be afraid to participate in working interviews, ask questions, and explore new opportunities before committing to a position. Most importantly, give yourself permission to change direction if something isn’t working for you.
Veterinary medicine can be incredibly rewarding, but it can also be demanding and emotionally challenging. Finding a role and work environment that support your well-being is essential to building a long, fulfilling career and protecting yourself from burnout. There is no single “right” path in veterinary medicine—find the path that is right for you.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in veterinary medicine right now is learning to prioritize self-care, establish healthy boundaries, and create a more sustainable approach to patient care.
The COVID-19 pandemic brought an unprecedented increase in the number of pets needing veterinary care. Many practices were seeing nearly twice as many patients as they traditionally would, and we veterinary professionals rose to the challenge because we genuinely wanted to help every pet and every family who needed us. However, that pace is not sustainable long-term, and we need to recognize that those days cannot become the standard.
Moving forward, practices need to focus on seeing an appropriate number of patients based on staffing, resources, and the level of care each patient deserves. Burnout in veterinary medicine is very real, and it affects not only the individual, but also the entire team and ultimately the quality of care we are able to provide.
One of the hardest lessons for many of us is understanding that saying “no” or turning away a patient when we are at capacity does not mean we don’t care. In fact, setting those boundaries allows us to continue caring for animals safely and compassionately without sacrificing our own well-being.
I believe there is a tremendous opportunity for our industry to create a healthier culture one where asking for help, taking breaks, setting boundaries, and recognizing our limits are viewed as strengths rather than weaknesses. We cannot pour from an empty cup. Taking care of the people who care for the animals is essential to the future of veterinary medicine.
05What values are most important to you in your work and personal life?
The values that are most important to me, both professionally and personally, are integrity, honesty, compassion, and kindness. I believe that who you are when no one is watching is just as important as how you present yourself to others.
I strive to lead with honesty and integrity, treat everyone with respect, and approach every situation with empathy and compassion. In veterinary medicine, these values are especially important because we work not only with animals, but also with people who are often experiencing some of the most difficult and emotional moments in their lives.
I believe kindness is never wasted, and that even small acts of understanding and compassion can make a meaningful difference. Ultimately, I want the way I work and the way I treat others to reflect the kind of person I strive to be every day.
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