Laurel Whitney

Laurel Whitney is the Co-Founder of Push Beverages, a nationally distributed beverage company offering a diverse portfolio of soft drinks, teas, juices, flavored water, and energy beverages across 48 states and international markets. As a serial entrepreneur and business leader, she oversees every aspect of the company, including finance, production, logistics, operations, marketing, and strategic growth. With a hands-on leadership style and a passion for innovation, Laurel has helped transform Push Beverages into a recognized brand within the beverage industry. Before launching Push Beverages, Laurel spent nearly two decades managing one of the largest family-owned vending operations serving New York, New Jersey, and Pennsylvania. During the 2008 recession, rising costs from major beverage suppliers inspired her to develop an alternative product line for the vending business. What began as a practical solution, quickly evolved into a successful beverage company after the original flavored soda line gained widespread popularity. Together with her family—including her son, who coined the name "Push Beverages"—she expanded the brand to include Tribe Tea, Chu-Chi Juices, PUSH-2-O Water, and the recently introduced Simply Push line, ultimately selling the vending business to focus on the company's continued growth. Laurel holds a master's degree in Communication and Information Studies with a specialization in Public Relations from Rutgers University and began her career in public relations with Johnson & Johnson before transitioning into entrepreneurship. Her expertise spans business development, customer relations, communications, and bringing innovative ideas from concept to market. Recognized for her leadership and business success, Laurel remains committed to building brands that meet evolving consumer preferences while fostering long-term partnerships throughout the beverage industry.