Lauren Bearden
Lauren Bearden is an accomplished communications and marketing professional with a proven record of creating compelling, audience-centered strategies that elevate brand visibility and drive engagement. With a Master of Arts in Communication from the University of Nebraska at Omaha and a bachelor’s degree in Strategic Communication from Oklahoma State University, she brings both academic depth and practical expertise to every initiative she leads. Lauren is passionate about telling meaningful stories through the right mix of creativity, data, and strategic insight.
Over the past nine years at the University of West Georgia, Lauren has advanced into the role of Marketing and Communications Manager, where she oversees high-impact campaigns, digital content strategies, and cross-departmental communications. She develops and leads more than 100 campaigns annually, manages web design and editing projects, and collaborates closely with internal clients to understand needs and deliver innovative, results-driven solutions. Lauren also directs a talented team of designers, videographers, photographers, and marketing assistants, ensuring each project reflects excellence, creativity, and alignment with institutional goals.
Prior to joining UWG, Lauren built a strong foundation in marketing roles at the University of Nebraska at Omaha and Oklahoma State University, where she gained extensive experience in content development, event strategy, media relations, and digital communications. Known for her ability to adapt, innovate, and continuously self-train, she remains committed to professional growth and exploring new technologies and tactics in her field. Lauren’s work reflects her dedication to purposeful storytelling, strategic leadership, and helping organizations connect authentically with their audiences.
• University of Nebraska at Omaha - MA
• Oklahoma State University - Stillwater - BA
What do you attribute your success to?
I attribute my success to my genuine love for helping students and supporting their growth. In my role at the University of Georgia in marketing, I wear many hats designing and editing web content, managing digital communications, and continually expanding my skills through self-training to stay at the forefront of my field. I’m always learning, not only through professional development but also from the audiences I serve, whose needs and experiences shape how I communicate and create. What motivates me most is seeing students develop professionally and knowing that my work contributes to their journey. I hold a Master of Arts in Communication, which strengthens my ability to connect, inform, and elevate the student experience.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to control what you can control. This guidance has helped me stay focused on the actions, decisions, and mindset that are within my influence, rather than being distracted by factors outside my reach. By directing my energy toward what I can meaningfully impact, I maintain clarity, resilience, and professionalism especially in fast-paced or challenging environments. This approach enables me to consistently deliver my best work and move forward with confidence and purpose.
What advice would you give to young women entering your industry?
I would encourage young women entering this industry to believe in the value they bring, speak confidently about their ideas, and never hesitate to take up space in rooms where their voices are needed. Seek mentors who champion your growth, but also invest in mentoring and uplifting other women along the way. Continue learning, stay curious, and don’t be afraid to pursue roles or responsibilities that challenge you those are often the opportunities that shape your career the most. Most importantly, trust your abilities, advocate for yourself, and know that you absolutely belong in this field.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field right now is meeting clients’ evolving needs in an environment where expectations are higher and change happens quickly. Clients want solutions that are not only effective but personalized, efficient, and aligned with their long-term goals. While this can create pressure to constantly adapt, it also opens the door for innovation, stronger relationships, and more meaningful impact. By staying responsive, listening closely, and continuously improving our skills and tools, we can transform these challenges into opportunities to deliver exceptional value and elevate the client experience.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life center on family, integrity, and meaningful experiences. My husband and our one-year-old daughter inspire me every day and remind me of the importance of balance, purpose, and leading with heart. I’m committed to showing up authentically, doing work I can be proud of, and creating an environment where people feel supported and valued. Outside of work, I love spending time with my family at sporting events and the theater moments that reinforce the joy of connection, curiosity, and celebrating life’s experiences together.