Lauren Bearden

I attribute my success first and foremost to God and my strong support system. My genuine love for helping students and supporting their growth spurs me on to keep growing and pushing forward. In my role at the University of West Georgia's Student Affairs division, I wear many hats designing materials, editing web content, managing digital communications, and continually expanding my skills through self-training to stay at the forefront of my field. I’m always learning, not only through professional development but also from the audiences I serve, whose needs and experiences shape how I communicate and create. My team teaches me as much as I teach them and we are better together. What motivates me most is seeing students develop professionally and knowing that my work contributes to their journey. I hold a Master of Arts in Communication, which strengthens my ability to connect, inform, and elevate the student experience but I also lean on the students to help me understand the audience I am trying to reach.

The best career advice I’ve ever received is to control what you can control and let go of what you cannot. This guidance has helped me stay focused on the actions, decisions, and mindset that are within my influence, rather than being distracted by factors outside my reach. By directing my energy toward what I can meaningfully impact, I maintain clarity, resilience, and professionalism especially in fast-paced or challenging environments. This approach enables me to consistently deliver my best work and move forward with confidence and purpose.

I would encourage young women entering this industry to believe in the value they bring, speak confidently about their ideas, and never hesitate to take up space in rooms where their voices are needed. Seek mentors who champion your growth, but also invest in mentoring and uplifting other women along the way. Continue learning, stay curious, and don’t be afraid to pursue roles or responsibilities that challenge you, for those are often the opportunities that shape your career the most. Most importantly, trust your abilities, advocate for yourself, and know that you absolutely belong in this field.

One of the biggest challenges and opportunities in my field right now is meeting departments’ evolving needs in an environment where expectations are higher, resources are limited, and change happens quickly. Clients want solutions that are not only effective but personalized, efficient, and aligned with their long-term goals. While this can create pressure to constantly adapt, it also opens the door for innovation, stronger relationships, and more meaningful impact. By staying responsive, listening closely, and continuously improving our skills and tools, we can transform these challenges into opportunities to deliver exceptional value and elevate the students' experience.

The values most important to me in both my work and personal life center on faith, family, integrity, and meaningful experiences. My husband and our one-year-old daughter inspire me every day and remind me of the importance of balance, purpose, and leading with heart. I’m committed to showing up authentically, doing work I can be proud of, and creating an environment where people feel supported and valued. Outside of work, I love spending time with my family and friends, being an active member in my church and community, taking in the occassional sporting or theatre event, and traveling. All of these reinforce my joy of connection, curiosity, and celebrating life’s experiences with the ones I love.