Lauren Foster
Lauren Foster is an accomplished professional in the premium sports and entertainment industry, currently serving as Manager of Luxury Service at BSE Global in New York. In her role, Lauren specializes in curating high-end, personalized experiences for clients of the Brooklyn Nets and other affiliated properties. She leverages her expertise to help individuals and businesses find premium packages that suit both personal and corporate goals—ranging from unforgettable game-day moments with family and friends to strategic events designed to impress top-tier clients and strengthen business relationships.
Prior to joining BSE Global, Lauren spent over five years with the Atlanta Hawks organization, rising through the ranks from Membership Associate to Manager of Premium Membership Services. Her career is rooted in a deep commitment to client satisfaction, relationship building, and creating memorable brand touchpoints. A graduate of the University of Alabama with a degree in Communication Studies and Spanish, Lauren brings a unique blend of interpersonal savvy and cultural awareness to her work. Whether she’s hosting VIPs at exclusive events or strategizing tailored member experiences, Lauren’s passion for connection and impact continues to define her professional journey.
• University of Alabama- B.A.
What do you attribute your success to?
I attribute my success to prioritizing my health and recovery, which has strengthened my resilience, along with continually expanding my knowledge to stay effective and informed.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to take risks and have confidence in your abilities—growth comes from stepping outside your comfort zone.
What advice would you give to young women entering your industry?
Never be afraid to ask questions and never doubt yourself—believe that you belong and are fully capable of succeeding in this industry.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is overcoming the barriers of a traditionally male-dominated industry, which also presents an opportunity to create more inclusive and diverse spaces for future leaders.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are recovery, continuous learning, and using my journey to inspire and empower others.