Lauren Hanson

Lauren Hanson approaches marketing with a designer’s eye and a strategist’s mindset. Her work is rooted in the belief that the strongest brands are built by understanding what makes a business distinctive, then finding thoughtful ways to translate that identity into experiences, stories, and opportunities that create meaningful business growth.

Through Midwest Marketing & Consulting, Lauren partners with architects, builders, designers, and growing businesses to bring greater clarity and intention to their marketing. Her work spans brand strategy, content and communications, experiential marketing, events, photoshoots, business development support, and identifying the stories and opportunities that can move a brand forward. She is particularly drawn to businesses where creativity, craftsmanship, and relationships are at the heart of the work.

Lauren’s own career has been shaped by both creativity and continuous growth. Her early experience in couture design taught her the value of craftsmanship, precision, and creating something that feels deeply personal to the individual it is made for. Her years leading marketing within the design-build industry taught her how to translate those same principles into brand strategy, storytelling, and business growth.

Giving back and helping others grow are equally important to Lauren. She believes that strong professional communities are built through generosity, mentorship, and genuine relationships. She currently mentors students at both the high school and college level, sharing practical insight into marketing and encouraging the next generation of women entering creative and business fields.

For Lauren, building a career is not about following a predetermined path. It is about recognizing opportunities to grow, seeking environments where that growth is possible, advocating for the work and responsibilities you want, and continuing to build relationships along the way. Her own transition from designer to marketing leader to business owner reflects that philosophy: stay curious, keep learning, and create a career that allows your strengths to evolve with you.