Lauren Lane

I've always really known I should be in business and marketing because I've always loved talking to people and the idea of creating something more. My parents were really supportive my whole life, telling me I should either be a lawyer or be in marketing, and I'm so glad I was able to follow that dream from so early. I went to Simmons College in Boston, a small women's college where I was a rower, and I had some really incredible professors who were very encouraging and supportive. They helped me understand more about each aspect of marketing and advertising, PR, and sales. One professor suggested I sign up for our newspaper, and I wound up being a writer and then an editor there for a while, which really helped me understand marketing communications and the need for being able to write well and put yourself in the shoes of somebody who needs to understand what you're trying to say. After graduating, I went to an augmented reality tech startup doing marketing, which was really interesting and ahead of its time. It helped me understand the back end and what it really takes to make something come to life. Then I worked at my first agency in New York, which I loved because it was the first time I was really diving into fitting the puzzle pieces of what a client needs and wants with the budget and support you can provide. I moved down to Dallas and found another agency where I worked for about 5 years on Six Flags as our client, doing pretty much all the Six Flags parks and corporate with just one coworker. It really threw me into the deep end of everything I'd learned and what I didn't know. During COVID, I was ready for security, so I went to internal marketing, which was quite a bit less glamorous but gave me a sense of self-determination and self-drive. I started reaching out to more teams, working with the sales team and creative team, and took on more actual creative elements. Then I came to Natera about a year and a half ago in my role as Senior Digital Media Manager, taking on everything within that role through rebrands, our Super Bowl campaign, and launching new brands in the last year and a half. I feel like understanding how each piece fits together has led me to exactly the place I want to be and the position I want to be doing.