Lauren Rotella
Lauren Rotella is a dynamic marketing and sponsorship professional with over a decade of experience spanning media, hospitality, and live events. As Director of Sponsorship Sales & Fulfillment at Welcome America Inc., she plays a pivotal role in executing one of the nation’s largest free festivals—Wawa Welcome America—by building meaningful brand partnerships and creating high-impact guest experiences for over 200,000 attendees. With a results-driven approach and strong client relationship skills, Lauren excels in aligning sponsorships with strategic business goals.
Before joining Welcome America Inc., Lauren held leadership roles in the hospitality industry at Live! Casino & Hotel Philadelphia and Hard Rock Hotel & Casino Atlantic City, where she honed her skills in operations and guest experience. She also brings a foundation in media from her time as a junior reporter at Fox News, coupled with years of entrepreneurial work in real estate. Her broad industry knowledge gives her a unique ability to understand audience needs and connect them with engaging brand activations.
Lauren holds an MBA and a dual bachelor’s degree in Radio, Television & Film and Business Administration from Rowan University. Passionate about elevating women in business, she is actively involved in Women in Leadership initiatives. When she’s not curating sponsorship experiences, Lauren enjoys traveling, outdoor adventures, adrenaline-filled activities like skydiving, and spending time with her family.
• Rowan University (MBA)
• Rowan University (Bachelors)
• Women In Leadership
What do you attribute your success to?
I attribute my success to having heart, grit, and maintaining positive energy through every challenge. I've been fortunate to have incredible mentors along the way, especially my parents and my current boss, Amanda, who inspires me daily. Amanda’s journey—from intern to Vice President—reminds me that with hard work and perseverance, anything is possible. Having heart, grit and having positive energy. mentors include mom & dad and also her current boss Amanda. Amanda started off as an intern and worked her way up to VP of the company.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is simple: just go for it—you won't know what you're capable of until you try. Heart, grit, and positive energy can take you further than you think. Be kind to everyone you meet, and just as importantly, be kind to yourself. And don’t forget to have fun along the way!
What values are most important to you in your work and personal life?
The values that matter most to me in both my work and personal life are balance, connection, and living fully. I thrive on experiences—whether that’s traveling, being outdoors, or seeking out an adrenaline rush like skydiving. I also deeply value time with family and love the energy of concerts and music festivals. These experiences keep me grounded, inspired, and remind me to enjoy the journey as much as the destination.