Lauri Arntsen
Lauri Arntsen is an accomplished advertising, marketing, and event coordinator with a lifelong passion for the arts, the environment, and healthy living. Based in the Raleigh-Durham-Chapel Hill area, she combines her creative talents and problem-solving skills to help organizations and businesses effectively communicate their vision. Lauri earned her Bachelor of Fine Arts with an emphasis in Graphic Design, Marketing, and Communications from the University of Wisconsin-Stevens Point, and has continually adapted her expertise to evolving technologies—from traditional design methods like Rubylith to modern digital platforms and AI-assisted tools.
Throughout her career, Lauri has demonstrated a unique ability to blend creativity with strategy. She has served as a Marketing Branding Consultant, Fine Artist, and Community Marketing Manager, among other roles, creating impactful campaigns, fine art, and community programs. Her work emphasizes sustainable relationships and cross-marketing initiatives that connect businesses with their communities while promoting arts and culture. Lauri’s innovative approach has been recognized through multiple awards, including Best of Show and Signature Artist honors from the Alliance of AIDS Services–Carolina.
Beyond her professional endeavors, Lauri actively contributes to her community through volunteer work and board membership with organizations like the Durham Art Guild and Wake Forest ARTS. She is dedicated to sharing her knowledge, mentoring emerging creatives, and supporting nonprofit initiatives that align with her values. With a career defined by creativity, commitment, and collaboration, Lauri continues to inspire, innovate, and make a meaningful impact in both her industry and her community.
• University of Wisconsin-Stevens Point - BFA
• Signature Artist - 2012
• Best of Show - 2011
• People's Choice Award
• Invitational Exhibit
• First Place and more
• ONE.org
• Durham Art Guild
What do you attribute your success to?
I attribute my success to a lifelong passion for creativity. Ever since I was a little girl building forts and treehouses, I have been drawn to design and the arts, which naturally led me to pursue a degree in graphic design. Over the years, I have embraced technological advancements, learning about computers as they emerged and staying at the forefront of innovations like AI.
Recently, I launched my own business, helping companies integrate AI into their operations and leverage its potential. I consider one of my greatest achievements to be maintaining my commitment to growth and staying relevant in a rapidly evolving field. My curiosity, adaptability, and dedication to continuous learning have been key drivers in shaping my career.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that no idea is a bad idea. This mindset has encouraged me to stay open, creative, and willing to explore new possibilities, even when they seem unconventional. Embracing every idea as a potential opportunity has been instrumental in my growth and innovation in my field.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay curious, embrace your creativity, and pursue what genuinely excites you. Whether it’s exploring the arts, spending time outdoors, hiking, or cooking, finding activities that inspire you outside of work can fuel your creativity and resilience. Don’t be afraid to take risks, follow your passions, and bring your unique perspective to everything you do.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field right now is helping businesses embrace AI. Many organizations are eager to leverage AI to innovate, streamline processes, and gain a competitive edge, but they need guidance on how to implement it effectively. The challenge lies in translating complex technology into practical solutions and helping teams adapt to these new tools while maximizing their potential.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are creativity, curiosity, and balance. I love exploring the arts, spending time outdoors, hiking, and cooking, and these passions inspire my professional work and keep me grounded. I strive to approach everything I do with integrity, enthusiasm, and a commitment to growth—both personally and professionally.
Locations
Private Practice
Wake Forest, NC 27587