Her Story
About Lauri
Lauri Wegener brings more than 30 years of expertise to her role as a fractional CMO, where she consults with B2B clients in manufacturing, distribution, and technology sectors. After years in corporate B2B marketing leadership roles across industrial and technology companies, she transitioned to independent consulting, also serving as a content strategist for agencies and in educational publishing. Lauri earned her undergraduate degree in marketing and creative writing from Penn State and her MBA from Hofstra University, and she maintains her certified PMP credential along with other certifications. She has built marketing organizations from scratch, integrating MarTech technologies to support business growth. Active in professional networks, Lauri participates in the Melville Chamber of Commerce, XPX Long Island, the Long Island Marketing Networking group, the Penn State Long Island Chapter, and the Social Media Association. She attributes her success to hard work and strong mentorship, and she advises others, especially women, to be proactive, approach leadership with solutions rather than problems, and work smarter.
Her Interview
Ten minutes with Lauri
01What do you attribute your success to?
I attribute my success to hard work and good mentorship along the way. I've had to switch jobs to make more money as a woman, unfortunately, especially when younger in the fields I've been in.
02What’s the best career advice you’ve ever received?
Always be proactive, approach leadership with a solution not the problem. Work smarter, not necessarily harder. Especially for women.
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