Lauryl Gonzalez
Lauryl Gonzalez is a Marketing Maven and Promotions Director at iHeartMedia, serving the Salinas–Monterey market along California’s Central Coast. In her role, she leads digital marketing, branding, programming, sales support, and large-scale event activations across five radio stations spanning hip-hop, Top 40, and Spanish-language formats. Known for crafting engaging brand stories, Lauryl thrives at the intersection of creativity and strategy—developing multi-channel campaigns that resonate deeply with diverse audiences while delivering measurable results.
A graduate of California State University, Monterey Bay, where she earned her Bachelor of Science in Business Administration with concentrations in Marketing and Spanish Language and Culture, Lauryl has built a career grounded in community impact. She has organized and executed high-visibility events such as Día del Niño celebrations, Community Health Day in partnership with Salinas Valley Health, and seasonal initiatives supporting local field workers. Her experience spans brand identity development, content systems, social media strategy, and market research, with campaigns tailored across Instagram, Facebook, TikTok, LinkedIn, and YouTube to ensure cohesive storytelling in every environment.
In addition to her media leadership, Lauryl serves as a Marketing and Branding Fellow with From Farms to Incubators, a nonprofit amplifying women innovators in agrifoodtech, agtech, and sustainable food systems. Through interviews, blog writing, and digital storytelling, she elevates the voices of entrepreneurs shaping climate resilience and agricultural innovation. Selected as the organization’s representative in Denmark, she engaged with global researchers and policymakers to explore bioeconomy models that could inform California’s agricultural future. Deeply connected to her family’s agricultural roots, Lauryl is driven by purpose—choosing work that uplifts communities, honors labor, and creates lasting, meaningful impact.
• Scuba Certified
• Content Marketing
• California State University, Monterey Bay
• Sorority (philanthropy focused on women's issues)
• Monterey Rape Crisis Center
• Rancho Cielo (vocational school) - German Culinary Academy program
• Community Human Services
• From Farms to Incubators
What do you attribute your success to?
I would say the resilience and the way my parents raised me. My parents definitely have guided me my whole life, along with my extended family and all the great mentors, advocates, professors, and teachers I've had along the way. Even since I was a young child, I was constantly volunteering at places. I think being exposed to the diverse community of Sacramento was also a thing - there was a lot of substance abuse, violence, and things within the greater city that I was always made very aware of between school and at home. So I think being exposed to all of that has made me who I am. I love giving back to the community, and at the end of the day, it would be awesome if you could give back and make something for yourself.
What advice would you give to young women entering your industry?
I would say dream, try, and do as big as you can. Do anything as big as you can. I feel like I am the type of person where I don't really hold myself back. I'll try anything and say yes to everything, just because I love grasping and learning, and I feel like that's one of the things that you need to have the little momentum for. You're going to have the challenges here and there, but then you'll be rising at some point.