Her Story
About Lauryn
She is an accomplished editorial strategist, content manager, and author with over a decade of experience in digital content strategy, editorial planning, and brand storytelling across the technology and media sectors. Currently serving as Senior Editorial Strategy Manager at Yext, she leads editorial strategy and content development, crafting blog posts, video scripts, white papers, and ghost-written executive bylines while spearheading strategic editorial planning and scheduling for the Yext blog and other media projects. Prior to this role, she held progressively senior editorial and content roles at Yext, including Manager of Editorial Strategy, Content Manager, and Content Strategist. She is also an author with Penguin Random House, having published the debut novel FRIENDS FROM HOME (Dutton, 2021) and the second novel WHO WE ARE NOW (2023). Her journalism career includes serving as Associate Editor and Editorial Assistant at GeoMarketing.com, where she wrote daily articles, co-hosted and produced the CMO On-The-Go podcast, and managed social media and newsletters. She also served as a Freelance Contributor to The Compass Blog, driven by Waze, and as an Editorial Intern at New York Magazine. She is recognized as a strategic, creative, and versatile writer and editor who combines deep storytelling expertise with a passion for crafting compelling content that engages audiences and builds brands.
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