Leah Kennedy

Leah Kennedy serves as Director of Content Planning and Strategy for the U.S. Soccer Federation. In this role, she oversees the strategy and planning for all content across the federation's social channels, major events, national team camps, and programs such as Soccer Forward, creating briefs for video and social teams while ensuring alignment with strategic priorities and partner requests. Kennedy began her career as a journalism major at the University of Oregon but shifted her focus to advertising and marketing after discovering her passion for creative brand communication. She spent 10 years at McCann World Group, advancing from a middle-level project manager on the Verizon account to leading organizational design, pricing strategies, and project management teams during six years working abroad in Paris and London. Kennedy earned her master's degree in project management and business leadership while working full time, and she takes pride in having established lasting project management structures and teams at multiple McCann offices. She is now focused on continuing her growth within the sports industry, potentially returning to operations and program management.