Leanne Raasch
Leanne Raasch is a results-driven HR leader currently serving as Strategic Project Lead on the People Success Team at Coinbase, one of the largest cryptocurrency trading platforms with global reach. She joined the company in October of last year and works directly under the Chief of Staff to the Chief People Officer, focusing on strategic projects across the HR organization. Her current work includes leading HR M&A initiatives and addressing HR Business Partner programmatic needs, while leveraging her expertise in program management, change management, and total rewards strategies to enhance organizational performance.
Before joining Coinbase, Leanne spent over seven years at Amazon as an HR Program Manager, where she led initiatives impacting hundreds of thousands of employees across North American operations. She has extensive experience in performance management, compliance, employee engagement, and leadership development, consistently delivering solutions that align HR strategy with business objectives. Leanne’s career reflects a proven ability to influence cross-functional teams, scale programs, and implement innovative HR solutions that drive both employee satisfaction and organizational results.
Leanne earned her Bachelor of Science in Business Administration and Human Resource Management from North Carolina State University, where she also participated in a study abroad program at Shanghai University. Passionate about mentoring, community service, and personal well-being, she volunteers with causes supporting civil rights and children. Outside of work, she enjoys traveling, adventuring with her two rescued Australian cattle dogs, tending to her vegetable garden, and connecting with nature—a practice that helps maintain balance and mental health in her remote-first role.
• North Carolina State University - BSBA-HRM
• Global Corps
• Society of Human Resource Management
• Equal Opportunity Institute
• City of Refuge, Inc.
• Cedar Home for Girls in Beirut, Lebanon
• The Food Bank of Northeast Georgia
• American Red Cross
What do you attribute your success to?
I think it all starts with me being very young, and my mom had always said, you know, whatever it is that you want to do in life, they would always support me, whether that was if I wanted to be an artist one day, or actually go into being a doctor, or something, anything in that range. That set me up for success of being able to choose truly what I wanted to do, and then just flush it out from there. As far as getting my foot in the door for some of these things, when I think of success, I had a lot of people that would just take a chance on me, and a lot of luck. It's that mix of people that support you and being in the right place at the right time. But what continues the drive at that point for me is, I want to make them proud. If you took a chance on me, whether it's from the support of my mom to say, you had all this faith in me, and these are the things that I want to accomplish now, to the first manager I had going from being an HR business partner to a central program manager role, it was a really hard transition to make, and a lot of people wanted to do it, but the manager really saw something in me, and we moved through, and I joined her team. I wouldn't really even be where I'm at now, in a different company, even, if she hadn't really been that catalyst to help me transition, and then get started.
What advice would you give to young women entering your industry?
The best advice for young women now is just get in there and try. A lot of these industries, especially if you look at big tech, are male-dominated, and your fear or hesitation about just getting started is the biggest hurdle. Once your foot is in the door, you do have additional steps you have to climb, I think, to get to the same level as your male peers, but you'd never get to that point if you didn't take the initial step.