Leigh Janeway Murphy, CIC
Leigh Janeway Murphy (Peterson), CIC, is a seasoned property and casualty insurance professional with over 31 years of experience in the industry. As the owner and president of Northern Capital Insurance Agency Services LLC, she has built a reputation for her expertise across all commercial lines of insurance, including commercial property, general liability, auto, workers’ compensation, cyber liability, and executive coverage. Her deep knowledge spans diverse sectors such as manufacturing, forest products, building materials, retail, hospitality, and contracting, allowing her to provide tailored risk management solutions to clients across multiple states.
Leigh attributes much of her success to the collaborative strength of her team at NCIAS, describing them as a pillar of support, loyalty, and dedication akin to family. She emphasizes the importance of a strong foundation in coverage analysis, risk management, and proper placement of exposures to ensure her clients’ needs are met with precision and care. Throughout her career, she has cultivated lasting client relationships built on trust, integrity, and mutual respect, reinforcing her philosophy that a client-focused approach is at the heart of sustainable success.
Beyond her professional achievements, Leigh is deeply committed to giving back to her community. She serves on the boards and advisory councils of several organizations, including the Clarkston Area Chamber of Commerce, Fremont Insurance Company, Illinois Casualty Company, and the Oakland County Children’s Village Foundation. A graduate of the University of Wisconsin-Madison with a Bachelor of Science in International Relations and a certificate in International Business, she also studied abroad at Ludwig-Maximilians-Universität München. Leigh’s leadership, expertise, and dedication make her a respected figure in both the insurance industry and her community.
• Certified Insurance Counselor (CIC)
• University of Wisconsin-Madison - BS
• Illinois Casualty Company
• Fremont Insurance Company
• OAKLAND COUNTY CHILDRENS VILLAGE FOUNDATION
• Clarkston Area Chamber of Commerce
What do you attribute your success to?
I attribute my success to the incredible influence of my parents. My mother was a pioneering entrepreneur—a successful woman-owned business owner in the 1970s in the small town where I grew up. From her, I inherited a strong work ethic, resilience, and tenacity. My father, a radio talk show personality, taught me the power of communication, curiosity, and connecting with people. Their combined example instilled in me the drive and perspective that continue to guide my personal and professional journey.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to truly listen, take the time to process, and—if needed—wait a day or two before responding. It taught me the value of pausing to fully understand the needs of a client, ensuring that my responses are thoughtful, intentional, and aligned with what’s truly required.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is simple: never give up. Persistence, resilience, and determination are key—challenges will come, but staying committed to your goals and believing in your abilities will carry you through.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is consistently demonstrating to new clients why they should choose our company. Additionally, the industry faces competition from less-informed agents who may try a variety of approaches to gain clients, sometimes at any cost. These challenges also present opportunities—by providing clear value, ethical guidance, and personalized service, we can build trust and long-term relationships that set us apart.
What values are most important to you in your work and personal life?
The values that are most important to me, both in my work and personal life, are integrity, kindness, and honesty. I strive to be someone who keeps their word, treats others with respect, and approaches every situation with transparency and empathy.
Locations
Northern Capital Insurance Agency Services LLC
5900 Lorac, Suite 1 | Clarkston, MI 48346, Clarkston, MI 48346
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