Her Story
About Leigha
Leigha Fukasawa serves as Global Consumer Experience Digital Lead for PepsiCo. In this role she oversees consumer-facing digital resources such as contact us pages spanning 17 markets and more than 20 languages along with product locators and facts. Her focus areas include consumer-led insights, content development, and enabling self-service options for consumers. She has spent more than 10 years at PepsiCo after earlier experience in CRM and first-party data at JCPenney Corporate and in oil and gas marketing. She also holds the Yale Consumer Experience and Insights Certification.
Her Interview
Ten minutes with Leigha
01What do you attribute your success to?
I really like what I do. I love the people I work with. I work for chips and drinks. Working with teams outside of the U.S. is eye-opening and I learn so much every day. I love it.
02What’s the best career advice you’ve ever received?
Find a good leader. If you can't work for one directly, find a mentor or someone else that you really admire their leadership style and try to connect with them.
03What advice would you give to young women entering your industry?
Continue to ask questions. Search for a leader or mentor or coworker that you can learn from and that gives off the vibes that you want in your career. Don't stay where you're miserable, move on and try to find something where you enjoy the people.
04What are the biggest challenges or opportunities in your field right now?
The economy, job market, and the way things are shifting. Consumers' needs and wants are all shifting this year more than any in the other 10 years. We're figuring it out but it's been a big shift.
Join Influential Women and start making an impact. Register now.