Leila Belle Carter, Creative Consultant + Founder on Influential Women

Influential Woman · Consulting and Design

Leila Belle Carter

BSBA

Creative Consultant + Founder, Leilabelle.com

Pittsburgh, PA

1Award received

Certifications · Degrees · Memberships

Degree Business Administration Degree University of North Carolina at Charlotte Degree 2017 Cert BSBA Member AXO Alumna

Her Story

About Leila

I am a legacy artist who grew up surrounded by creativity and entrepreneurship. My father was in tech and invested in real estate, flipping houses all over Pittsburgh, and my mother is an artist who owned her own business. My grandfather is a woodcarver, my grandmother is a potter, and my mom did stained glass, so they all have their own specialty in the arts. I now do acrylic artworks and mixed media paintings on private commissions, as well as interior design. Watching my dad transform spaces taught me to walk into a space and see things for what they could be instead of the current condition they're in. After college, I went into the wellness industry and beauty industry, designing medical devices and beauty tools, while also doing freelance design work, building out brands for different businesses, doing photo shoots for entrepreneurs, and showcasing private artworks. After working as an Esthetician, I realized after COVID that I wanted to pivot to utilizing my business acumen again. I then got into interior design with a well-known Pittsburgh company doing flooring, kitchens, and bathrooms, worked there for a couple years, and decided to shift into a marketing position podcasting and producing for entrepreneurs. This reignited my passion for my own projects, and I decided to build out a brand under my name, leilabelle.com, which would house all of my many passions for various types of design and consulting and leadership and business consulting aspects under one roof. I didn't want to box myself in and say I'm supposed to be good at just one thing. I have so many different passions and ways I can help people. I want to be an executive's go-to person and have my hands on projects that are going to bring brands, spaces, or ideas to life. We serve business owners and creative thinkers, usually people that have high-level ideas and dreams of what they want to happen, but they don't really know how to get from A to Z. Thats where we come in- to execute things at high levels of refinement to position brands and legacies amongst the best of the best.

Her Interview

Ten minutes with Leila

01What do you attribute your success to?

God's grace and His will for my life.

02What’s the best career advice you’ve ever received?

The best career advice I ever received came from Brian Smerdell, a leadership consultant at Wells Fargo for whom I was branding a website for when I was living in Charlotte. He served as a mentor to me and told me something that I think he had learned from his own mentor along the way: 'You either win, or you learn', he said. I love that because it instills this feeling of fearlessness in you whenever you realize that you can't lose, and that anything that you go through is going to culminate to your benefit. Once you truly believe that, that's whenever you start approaching life in a different way.

03What advice would you give to young women entering your industry?

I would say to seek out mentorship and consultation from someone who's doing what you want to do. For me, I have found extremely useful pieces of advice from people that I've been consulting myself. Some of the people that I have consulted are consultants themselves, and so they poured back into me. Additionally, one day when you can pour into others, do so with an openness your past self would thank you for.

04What are the biggest challenges or opportunities in your field right now?

Over saturation. There are so many Ai designers nowadays and it's becoming more and more difficult to find the people who still appreciate art made by hand from legacy artists. Every piece is a collector's item- I don't provide prints or lithographs for my private paintings. That's how value is retained and respected at the highest levels. Every work is unique and exclusive and highly vibrational with gemstone or mixed media textural elements.

05What values are most important to you in your work and personal life?

First is glorifying God in everything that I do. That's my priority every single day. Second is manifesting from a place of transparency and connection. I think that trying to bring out someone's inner essence through the design that I make happen, or trying to understand through consulting someone what their bigger picture goal is, or their higher why, really comes down to having those heart-to-heart conversations. Asking questions like: what kind of feeling are you trying to evoke by having someone walk into this room, or open this product, or see this brand, or this website? So it really comes down to trying to bring out that energy that someone wants to communicate through the design work that we do. The third value would be just creating a legacy of intentional design. Focusing on making a brand that can go beyond a 9-to-5 to someone, an enduring brand that's going to be established to the point where it's going to feed their children's children for generations to come because of the way that it's executed.

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