Leila Ertel

At the helm of Rocky Mountain College of Art + Design's (RMCAD) marketing initiatives stands a dynamic leader who brings over 15 years of marketing expertise to the table. As Vice President of Marketing at this prestigious institution, which offers both online and on-campus art and design programs, they've cultivated a remarkable career spanning diverse business landscapes - from innovative startups to thriving e-commerce ventures and successful private equity turnarounds.

This seasoned marketing professional has mastered the intricate dance between B2C and B2B marketing, wielding an impressive arsenal of core competencies. Their expertise shines through in the strategic development and execution of sophisticated B2C marketing programs, where they orchestrate segmented lifecycle marketing campaigns with precision and innovation. As a natural team leader, they excel in building and guiding high-performing marketing teams while fostering strong relationships with external agencies.

What truly sets them apart is their unique ability to blend data-driven decision-making with creative vision. As a strategic, analytics-focused professional, they have a proven track record of elevating brands through a powerful combination of statistical insight, creative thinking, and deep understanding of consumer behavior. In the fast-paced world of marketing, they thrive as a supportive leader who champions collaboration and drives results in dynamic environments.