Leona Davis-Daniels

Professor of Accounting
"That's Your Business!" LLC
Suffolk, VA 23435

Leona Davis-Daniels is a dedicated educator, entrepreneur, and mentor with a lengthy and diverse career spanning business administration, accounting, and higher education. Her journey began at Western High School in Baltimore, Maryland, where she discovered her passion for business and accounting, inspired by a teacher she describes as “gold.” After serving in the military with a focus on business administration, she earned dual undergraduate degrees in Accounting and Management, a Master’s in Accounting, and, most recently, a Doctor of Business Administration from Saint Leo University. Currently, she teaches accounting courses for multiple colleges, universities, and nonprofit organizations, viewing unexpected challenges as opportunities to learn and grow. She emphasizes the importance of mentorship and economic empowerment for her students. In addition to her academic work, Leona is an accomplished entrepreneur. In 2000, she founded That’s Your Business, LLC, a company that offers business services, employment solutions, and administrative support to help individuals launch or expand their entrepreneurial ventures. In 2017, she started Touch and Agree Transportation Services, a concierge service that connects clients with reliable transportation providers. Through her businesses and educational endeavors, Leona demonstrates her commitment to giving back, opening doors for others, and providing practical solutions to assist individuals in growing professionally and financially. Leona’s professional philosophy centers on authenticity, passion, and meaningful work. She believes in staying within her anointed capabilities and using her skills to make a meaningful impact on her community, students, and clients. Grounded in service, mentorship, and entrepreneurship, she continues to inspire the next generation of leaders while maintaining her “Corporate Dimensions Dominion”—a holistic approach to guiding businesses, mentoring individuals, fostering economic development, and optimizing professional opportunities.

• St. Leo University- Master's
• St. Leo University- D.B.A
• St. Leo University- B.A.

• Kappa Gamma Pi, National Catholic College Graduate Honor Society
• Omega Nu Lambda, National Honor Society
• Good Conduct Medals
• Army Commendation Medals
• Army Achievement Medals
• Distinguished Honor Grad, Advanced Non-Commissioned Officer's Leadership Course

• AICPA
• Financial Accounting Standards Board
• Accounting & Financial Women's Aliance

• HER Shelter
• Urban League
• Foodbank of Southeastern Virginia
• United Way of Hampton Roads
• Disabled American Veterans

Q

What do you attribute your success to?

When I reflect on my success, what stands out the most is my faith and my commitment to staying within my anointed abilities. I concentrate on what I believe God has chosen me to do. Simply put, if I try to operate outside of that calling, I am likely to fail. While I may not be skilled in areas beyond my anointing, I am confident that focusing on what I know I can do successfully is where I should direct my efforts. Throughout my career, I have always viewed every moment as a teachable opportunity. Even during my challenging doctoral program at St. Leo University, where I faced some difficulties as a student while also a faculty member, I did not let the setbacks defeat or discourage me. Instead, I saw my challenges as stepping stones to accelerate my progress, rather than obstacles that could drag me down or stop me. My classmates often thought I had it easier because I maintained an optimistic attitude, but they were unaware of the struggles I faced behind the scenes. The key for me was enjoying every moment and viewing each challenge as a teachable moment. I also attribute my success to being authentic and pursuing my passions. I make it a point to relax, stay true to myself, and engage in what I love. When you love what you do, it does not feel like work. As a child, my great-grandmother prophetically referred to me as her 'little school teacher.' Although I resisted this notion at the time, teaching has ultimately become my greatest passion and ministry. Finally, my commitment to paying it forward drives everything I do. I believe we must be the generation that not only performs the work but also sets an example for those who will follow. If we don’t make an effort to open doors for others, they won’t have the opportunity to participate. This commitment is why I completed my doctoral program and why I mentor so many individuals through my businesses. It’s always about creating new opportunities and being a leader and role model for the next generation coming up behind me.

Q

What’s the best career advice you’ve ever received?

Be the leader you wish to see in others, influencing the world. Remember that managers tell people what to do, while leaders inspire them to act.

Q

What advice would you give to young women entering your industry?

First and foremost, relax and be authentic. Do what you love, because when you do what you love, it doesn’t feel like work. Strive to be the most genuine person possible in everything you do, as that is the only way to truly succeed. Stay in your lane and focus on what you know you are meant to do. If you try to branch out beyond that, you’re likely to make mistakes. Seriously, I can’t do what I’m not called to do, but what I know I’m capable of doing is what makes things work. Additionally, it’s important to recognize that we must put in the effort ourselves. While leadership is essential, it’s up to us to take action. We often discuss the kind of legacy we leave behind, but what are we actually doing to prepare the country for the next generation? If we fail to set a positive example, we won’t create the standard we expect from those coming after us. In the field of education, I have learned that if I do not make myself available to create opportunities for the next generation, I have not fulfilled my responsibility to set an example for the progress I wish to see in the industry. It’s always about paving the way, paying it forward, and being a leader who exemplifies the values I wish to see in future generations. Remember, it may require a lot of work, but someone has to take on that responsibility.

Q

What are the biggest challenges or opportunities in your field right now?

The biggest challenge in the accounting field has been addressing individuals who believe they can engage in unethical practices without consequences. Fortunately, with various regulations in place, it seems we are moving past these issues, and I hope that the law is effectively holding accountable those who thought they could evade responsibility. Additionally, significant challenges exist within higher education, particularly concerning the structural limitations on faculty advancement. Many people do not fully understand how the educational system operates. Faculty members typically do not advance in their careers unless they pursue further education or someone else moves up within the organization. As a result, those who remain in their positions can limit opportunities for newcomers to the educational field. For instance, we have teachers' aides, teachers, adjunct faculty, and professors; the expansion of our adjunct faculty base relies on individuals pursuing advanced degrees, such as doctoral programs. To grow a program, we need strong leadership in place. Many individuals complete one degree and decide against pursuing further education due to the challenges they faced. However, if they do not continue their studies, they inadvertently limit the opportunities for others who wish to follow in their footsteps. To ensure that the industry is compensated fairly, we must excel in our profession, which in turn helps create opportunities for others. The potential for growth lies in our willingness to undertake that challenging work required to open doors for the next generation.

Q

What values are most important to you in your work and personal life?

The core values that guide my work and personal life are authenticity, faith, and service. Authenticity is extremely important to me. Teaching is my primary passion and what I consider my ministry. My younger sister often jokes that I care too much, and I can’t even imagine turning that off. When I have information that can help others, it feels natural to share it. That's why instruction is one of the most vital aspects of what I do. My objective is to provide new opportunities and lead by example for the next generation that follows me. Community service and supporting other organizations remain essential to my mission. I'm actively involved with local nonprofits, including HER Shelter, Disabled Veterans, and the Urban League. Additionally, I work with the American Institute of CPAs, Financial Accounting Standards Board, and the Accounting & Financial Women’s Alliance.

Locations

"That's Your Business!" LLC

4003 Holston Ct., Suffolk, VA 23435

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