Leona Reed, Vice President of Global Marketing on Influential Women

Influential Woman · leisure, travel & tourism

Leona Reed

Vice President of Global Marketing, Visit California

Sacramento, CA 95814

Certifications · Degrees · Memberships

Degree California State University-Sacramento California State University-Sacramento B.A. Degree Recreation and Leisure StudiesB.A. Degree Recreation and Leisure Studies 1997 - 2001

Her Story

About Leona

Meet a visionary force in international tourism marketing – a seasoned expert who has spent over two and a half decades masterfully showcasing one of America's premier state tourism boards on the global stage. This multilingual professional, fluent in four languages and holding dual citizenship in both the United States and Czech Republic/European Union, brings an unparalleled blend of strategic insight and collaborative excellence to the travel industry.

As a natural-born leader, they possess an extraordinary talent for igniting enthusiasm within teams and cultivating partnerships that drive exceptional outcomes. Their reputation is built on an unwavering work ethic, deep-rooted loyalty, and an impressive track record of high-impact achievements. With a remarkably agile mind, they excel at weaving together diverse information streams, transforming complex market research, expert insights, and SWOT analyses into practical, innovative solutions.

Beyond their professional prowess, they embody the spirit of global citizenship while maintaining a special affinity for all things Californian. Their dedication to family and passion for travel aren't just personal interests – they're fundamental elements that enhance their understanding of destination marketing and cultural connections.

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