LesleyAnn Ang profile on Influential Women

Influential Woman · Radio

LesleyAnn Ang

Virginia Beach, VA

Certifications · Degrees · Memberships

Degree Virginia Commonwealth University Degree Computer Science (2 years Degree Not completed) Degree Arizona State University Degree Graphic Information Technology degree with secondary focus in Marketing

Her Story

About LesleyAnn

I've been the promotions director at Audacy Virginia for about 3 years, overseeing 11 different stations across Richmond and Norfolk markets. My role is what would be considered activations or experiential marketing outside the radio industry. I handle everything from negotiating artist contracts for concerts to managing the legal side of on-air giveaways and prizes. My department is responsible for making sure we look the way we want to appear on social and to our listeners, because other than the jocks, we have the most communication with the community, reaching 1.5 million listeners each week. Before this, I worked at an advertising agency under Publicis Group as a marketing coordinator, which was my first marketing role. In between the agency and radio, I was a freelance writer for online music magazines, which is where I really started to direct my focus into the music industry specifically. When I originally applied for this job, I was going for the promotions coordinator position, but after two interviews they recommended me for the director position instead. This is my first time in a leadership role, controlling a whole department and managing other people including interns and part-timers. I transitioned from where I thought I'd be in advertising to more of a music-focused career because I wanted to be in a space where I was passionate about what was being sold.

Her Interview

Ten minutes with LesleyAnn

01What do you attribute your success to?

I'm a first-generation Asian American, and both my parents immigrated from the Philippines, so they brought over their work ethic. The only thing they ever asked of me was to get a college degree and get a job, which left things open for me in terms of what I could do. The mindset I've had from high school until now is that nothing I achieve is completely mine until I feel like I've given it back to them in kind, like the effort that they put into raising me. All of everything I've achieved up until now is paying them back, and there's no ceiling on that goal. When I was in high school, I actually enlisted for the Air Force Reserve to help ease the burden from them to pay for my college degree. Everything that I do is to pay them back, and that helps drive me because I just don't want them to worry about anything that I've done. I told my mom, if having tattoos is the only thing I've ever done to disappoint you, I'll take it.

02What’s the best career advice you’ve ever received?

My market manager, who is a great mentor, told me something when I was going through some bumps with this position. He said, the only person you have to worry about impressing is me. That completely changed my mindset, because he's right - there's only one person I am trying to impress, and it's not other people who think they know my job, it's the person who hired me for this job. I also learned something from my orchestra teacher in high school that has stuck with me: to not complain about something until you can do it perfectly. That advice has shaped how I approach challenges and opportunities throughout my career.

03What advice would you give to young women entering your industry?

You have to be willing to do the dirty work that in the moment does not seem like it's rewarding, but taking those unpaid moments simply because you know you want to be involved will pay off in the end. I learned from my orchestra teacher to not complain about something until you can do it perfectly. So just constantly take on any single opportunity and sacrifice sleep and a full day of energy just to do something because you know that you want to be in this space. You just have to keep taking any opportunity that you can, and it'll pay off. I worked with someone who had a very similar career trajectory as me, and we were both willing to do that work, and it made all the difference.

04What are the biggest challenges or opportunities in your field right now?

There are shakeups in the industry right now, and a lot of people are still trying to reassess the value of radio as a boots-on-the-ground version of connecting the community with each other. It's a time of transition and uncertainty, but I would like to stay in this industry because I believe in what we do and the connections we make with our 1.5 million listeners each week.

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