Lesley Kantor

Meet a visionary CMO who has spent two remarkable decades transforming global brands and driving unprecedented revenue growth. As a dynamic leader with an innate ability to unlock potential, they've consistently turned marketing organizations into powerhouses of innovation and excellence.

Currently serving as the CMO of Panavision, the entertainment industry's premier production technology and services company, they've been instrumental in elevating the brand's market presence since 2018. Their leadership has revolutionized the marketing organization, implementing sophisticated brand practices that have catalyzed significant business growth.

Their journey includes an impressive tenure at Viacom, where they orchestrated a remarkable transformation of the marketing landscape. By unifying fragmented marketing initiatives, they created an industry-leading business unit that set new benchmarks in digital content sponsorships. Their pioneering work in developing innovative digital models for MTV & VH1 in the emerging social media space created a substantial and scalable revenue stream for Viacom's entertainment portfolio.

Their foundation in talent representation, where they managed high-profile producers and production leaders while negotiating significant film and television contracts, provided unique insights into the entertainment industry's inner workings.

As a strategic marketing leader, they excel in harmonizing mission, vision, and values into actionable strategies that elevate brands and drive business success. Their expertise spans crucial areas including:

• Brand Strategy & Planning: Mastering positioning, CX/UX, content strategy, media planning, corporate communications, and MarTech integration
• B2B/B2C Marketing Execution: Orchestrating digital, social, experiential marketing, product launches, partnerships, and PR initiatives
• Data-Driven Decision Making: Leveraging market analysis, segmentation, persona development, and strategic insights
• Business Development: Managing P&L, GTM strategy, revenue optimization, and organizational scaling
• Cross-Functional Leadership: Building high-performing teams and navigating complex organizational structures

Their leadership philosophy centers on bringing out the best in cross-functional teams, delivering transformative results, and creating repeatable success models. Regardless of the industry context, they consistently demonstrate the ability to translate strategic vision into tangible business growth.