Leslie Pelayo
Leslie Pelayo is a seasoned Account Executive specializing in business development and retail leadership within the beauty industry. As Senior Account Executive and Manager for Texas and Oklahoma at Haus Labs by Lady Gaga, she leads a portfolio of 75 stores, overseeing regional performance while developing talent and driving brand expansion through strategic engagement, elevated in-store experiences, and high-impact networking initiatives.
Recognized for her sharp business acumen, Pelayo brings deep expertise in sales metrics, KPI optimization, ROI analysis, and event strategy—ensuring every initiative delivers measurable results while strengthening brand presence. Her leadership style blends data-driven execution with a people-first philosophy, creating environments where both teams and clients thrive.
Her career journey reflects both resilience and rapid growth. Beginning in automotive sales and management, she built a strong foundation in performance-driven leadership before transitioning into the beauty industry. She quickly rose through the ranks as a field manager and later joined Tower 28 Beauty as a Sales and Education Coordinator, where her success in expanding the Dallas market earned industry recognition. Shortly after joining Haus Labs, her impact led to a promotion within six months—solidifying her reputation as a rising leader in beauty retail.
A former business owner, Pelayo brings an entrepreneurial mindset to every role, combining strategic vision with hands-on execution. She holds a Bachelor of Business Administration from Universidad Autónoma de Coahuila and continues to invest in her growth through advanced makeup artistry training and ongoing professional development.
Deeply committed to empowering others, Pelayo actively engages in community leadership, local marketing networks, and professional development initiatives. Guided by a philosophy rooted in service, confidence-building, and measurable success, she continues to shape meaningful experiences within the beauty industry—leaving a lasting impact on both people and performance.
• Universidad Autónoma de Coahuila - BBA
• Anna Community Center
• Marketing Networks Development Groups
• Chamber of commerce
What do you attribute your success to?
“I’ve always believed that true success comes from lifting others up. Seeing someone feel comfortable, confident, and beautiful in their own skin is what motivates me every day. That belief is the foundation of everything I do in the beauty industry.”
What’s the best career advice you’ve ever received?
“The best career advice I’ve ever received is not to accept ‘no’ as the end. Instead, keep moving forward, keep learning, and keep trying. I don’t believe in failure—only in opportunities to grow. This mindset has helped me overcome challenges and continue evolving in my career.”
What advice would you give to young women entering your industry?
"Believe in yourself"
What values are most important to you in your work and personal life?
Beyond her professional achievements, Leslie Pelayo is deeply rooted in her commitment to family and community. In her personal time, she finds joy in nurturing plants—cultivating trees, caring for their growth, and witnessing their transformation as they thrive. This passion reflects her broader philosophy of patience, intention, and growth.
Equally important to her is giving back. Through her active involvement in the Anna community, Leslie contributes to monthly initiatives focused on supporting and uplifting others. For her, these moments of service are not only meaningful, but essential—grounding her work in purpose and connection.
Guided by a commitment to staying true to herself, she leads with transparency, authenticity, and trust—values that define both her personal life and professional journey.
Locations
Haus Labs By Lady Gaga
Anna, TX 75409