Lexi Schuchert-Wells

I am a Director at TrailRunner International, where I work with a diverse group of clients on corporate communications and reputation, media relations, crisis management, market entry, and consumer public relations. I have led projects focusing on executive positioning and building corporate narratives for clients at all stages of growth and has supported companies through successful public listings and international growth strategies, particularly in the US and China. My 10+ years of experience covers a broad range of industries and sectors including technology, sports, retail, manufacturing, and more.

Prior to joining TrailRunner, I worked in New York as a Senior Analyst in media relations at PepsiCo, Inc., a global food and beverage leader with a diverse product portfolio that includes iconic brands such as Pepsi-Cola, Frito-Lay, Gatorade, Tropicana, and Quaker. I began my career at PepsiCo on the executive communications team.

I earned a bachelor’s degree from the University of Iowa, where I studied English, journalism, and mass communications. I have served as a Board Member of Dallas Cotillion Club, a 501(c)(3) nonprofit organization for women in Dallas devoted to strengthening the community through active volunteerism.

Outside of work, I stay active in Dallas prioritizing fitness, experimenting in the kitchen, getting outdoors, and spending time with my husband, dog, and two cats.