Lexi Williams

Lexi Williams is a creative strategist with 9 years of experience who handles creative strategy around paid ads for direct-to-consumer and e-commerce brands, particularly in the supplements and wellness and functional food and beverage spaces, and particularly focusing on those who serve women. She started as a content writer in 2017 while working in the dental field, moved up to content strategy, then in 2020 leveled up into direct response copywriting with training and certification, and pivoted into creative strategy this year to up-level her career. Williams previously worked in the medical field as a CNA and earned an associates in dental assisting. She holds Google certifications in SEO, a certification in direct response writing from Alex Katani, and a certification in Creative Strategy from Sean Ferris. One notable professional achievement includes auditing a coach's funnel and creating a new launch strategy that generated almost $65,000 in 5 days. Williams has been mentored by Alex Katani for over 2 years in direct response copywriting and by Sean Ferris in creative strategy. She donates to the Society for Domestic Violence for Women and Feed the Children campaigns. When advising young women entering the field, she encourages them not to be afraid to take risks, to be creative, to speak up for themselves, to set boundaries, and to act like the person they want to be in the future.