Lexie Watts
Lexie Watts is a dynamic marketing professional and events planner based in the Greater Birmingham, Alabama area. She currently serves as Marketing Manager at Fi Plan Partners, where she develops strategic marketing plans, crafts compelling content, and elevates the customer experience to strengthen the company’s brand voice. In addition, she is an Associate Planner at Dreamgate Events, leveraging her background in event management to deliver seamless and impactful experiences. Lexie’s approach blends creativity with data-driven insights, reflecting her belief that “marketing without data is like driving with your eyes closed.”
A proud graduate of Samford University with a B.A. in Communication and Journalism, Lexie brings a keen eye for detail and a talent for managing complex projects from concept to completion. She is certified in both social media and email marketing and holds an SEO certification, allowing her to combine digital strategy with storytelling to achieve measurable results. Her professional journey has also included roles in corporate communications, social media, and development coordination, showcasing her versatility across marketing and communications disciplines.
Beyond her professional achievements, Lexie is deeply committed to making a positive impact in her community. She serves on the board of the Together We Grow Foundation and is actively involved in local events and initiatives that bring people together. Known for her curiosity, energy, and passion for helping others, Lexie thrives on learning and evolving in her field while fostering connections that inspire trust and action.
• SEO Certification
• Email Marketing Certification
• Social Media Marketing II Certification
• Samford University - BA
• Dean’s List - 2018-2021
• Association for Communication Excellence
• Together We Grow Foundation
What do you attribute your success to?
I attribute my success to a combination of passion, mentorship, and seizing unexpected opportunities. While I originally planned to pursue a career in event planning for weddings during college, I discovered a marketing role that I quickly fell in love with. That experience set me on a path in marketing, where I have grown steadily and now serve as a manager at a wealth management company. I’m proud of how quickly I’ve advanced in my career at a young age, and I know I wouldn’t be where I am today without the guidance of the incredible mentors who supported me during my college years.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always be confident in myself. Believing in my abilities has allowed me to take on new challenges, embrace opportunities, and grow in my career—sometimes faster than I ever imagined. Confidence has been the foundation for both my personal and professional success.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are community, curiosity, and giving back. I enjoy staying engaged in my local community by attending events and fundraisers, and I love learning through reading and exploring new ideas. These values guide how I connect with others, approach my work, and contribute meaningfully both professionally and personally.
Locations
Fi Plan Partners, LLC
Helena, AL 35080