Her Story
About Liana
Liana Reznik is the founder of her clinic and company Fenty Schmancy in Highland Park, Illinois, a role she has held since 2013. She entered the medical tattooing field in 2010 after experiences in Israel including mandatory army service, work as a paralegal, and personal trauma that inspired her to publish the book From Scars to Strength. She completed four years of training as a medical esthetician in Israel and obtained a tattoo license in the United States. She recently graduated with an associate degree in medical billing and coding from Ultimate Medical Academy and has begun a bachelor degree at View Global as well as law school. Liana founded Elevate Medical Pigmentation Academy to train others ethically and established EMB Medical Billing and Management Claim to support tattoo artists and cancer patients with insurance reimbursement. She is a member of Sure Share It, which covers procedures for cancer patients unable to afford them. Her achievements include serving as main speaker at the Wolop international championship, receiving a plaque from Huin Hu, judging and placing second at Skin Games International Finals, and being recognized as a top clinic for 2026-2027. She has been featured in podcasts and Destination TV Chicago and collaborates with Dr. Hutstein.
Her Interview
Ten minutes with Liana
01What do you attribute your success to?
My success comes from the path I went through, including people in the industry trying to hurt me on social media which made me stronger and smarter. Challenges with cancer patients and lack of support led me to pursue further education like my associate degree and law school to help others.
02What advice would you give to young women entering your industry?
I created Elevate Medical Pigmentation Academy to fill gaps in the industry, teaching proper procedures ethically without taking advantage of students, helping women change careers to help the community.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenges are corruption, misleading unethical practices, and bullying on social media which acts like a dangerous weapon. There are no opportunities unless you make them by pushing changes, being different and out loud, even if it means risking getting hurt to become stronger.
04What values are most important to you in your work and personal life?
Being very ethical and transparent, not taking advantage of people. For example, I decline clients or students if I'm not the right fit or if previous training was misleading, preferring not to take money over doing what's right.
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