Liliana Tupaz

I attribute my success to my strong will and deep sense of purpose. I am driven by a commitment and a promise I made to myself to create something meaningful for women, inspired by my own experiences, Once I set a goal, I see it through with determination, regardless of scale or outcome, because even making an impact on just one woman's healing journey is enough to make the effort worthwhile for me.

Build something that actually matters to you because when it gets hard (and it will), that's the only thing that will keep you going.

I would advise young women entering my industry to educate and advocate for themselves at every stage. It’s important to stay grounded in your mission, remain focused on your goals, and consistently remind yourself of your purpose. Keeping your vision clear and visible helps you stay motivated, make confident decisions, and move forward with intention even when challenges arise.

The biggest challenges in my field include the poor quality of many post-surgical bras currently provided by hospitals, as well as limitations in existing contracting and procurement practices that can restrict better options from reaching patients. At the same time, there are significant opportunities to improve patient care by partnering directly with hospitals, oncologists, and nonprofits to raise standards and expand access to higher-quality, more supportive post-surgical products.

In my work, the most important value to me is providing comfort and support to women who are going through difficult experiences, particularly those facing cancer without a strong support system. I strive to create something that offers a sense of care and reassurance—almost like a gift or a hug from one warrior to another. Personally, I value staying active and grounded through spending time with my family, traveling, painting landscapes, and maintaining my fitness. Prioritizing health and well-being requires intention and effort, and I believe you should always show up for yourself.