Lily Feng, Director of Finance on Influential Women

Influential Woman · Hotel

Lily Feng

Director of Finance, Crescent Hotels & Resorts

Dallas, TX

1Award received

Certifications · Degrees · Memberships

Degree Hotel and Restaurant Management Degree from University of South Carolina Degree Hospitality and Hotel Management Education in Switzerland Cert Texas Real Estate License License License No. 0667616 Member Dallas CFO Leadership Council Member Hospitality Financial and Technology Professionals (HFTP®)

Her Story

About Lily

I am a finance leader in the hospitality industry, passionate about making financial operations accessible, engaging, and impactful at every level of the organization. I live and breathe forecasting—but I believe it doesn’t have to be complex or intimidating. By simplifying data and turning it into interactive, game-like experiences, I bring teams together—from front desk associates to servers—so everyone understands the bigger picture and how their role contributes to success.

I strongly believe financial awareness shouldn’t live in spreadsheets that only a few can interpret. Instead, every team member should understand the key drivers of the business—revenue, labor, and expenses—and how we collectively achieve our goals. When people are informed and involved, performance naturally follows.

What I am most proud of is my commitment to mentorship. During my time with Marriott International, I was honored to receive the Marriott Development Award in 2022 for mentoring two newly graduated general accountants with no hotel experience into Assistant Directors of Finance within just one year. I continue to mentor emerging talent, and it is incredibly rewarding to watch them grow into confident leaders.

My approach to leadership has built a reputation where individuals are eager to learn and develop—so much so that many are willing to take a step back in title or compensation for the opportunity to grow within my team. For me, success is not just measured by numbers, but by the people I develop along the way.

Her Interview

Ten minutes with Lily

01What do you attribute your success to?

I attribute my success to believing in myself and staying grounded in gratitude. Early on, it’s easy to compare yourself to others or chase someone else’s version of success. Over time, I’ve learned to focus on becoming a better version of myself every day—that mindset has been a game changer.

Gratitude is a daily practice for me, something I’ve strengthened through yoga training. I make it a point to reflect on a few things I’m thankful for each day. That perspective keeps me centered, positive, and resilient, even in challenging moments.

I also believe that true influence starts with authenticity. When you genuinely care, lead with emotional intelligence, and take the time to support and uplift others—especially when they’re going through tough times—you create a lasting impact. Success, to me, is not just about personal achievements, but about bringing others along with you.

At the end of the day, I feel incredibly fortunate to have a high-performing team, a supportive and loving family, and a career that allows me to grow while helping others do the same.

02What’s the best career advice you’ve ever received?

One of the best pieces of career advice I’ve ever received came early on from a mentor who was a CEO of a management company. When I asked him what my goal should be, he challenged me to think bigger and longer term.

He told me to map out a vision for my career: become a general manager in my 30s, a vice president in my 40s, and a president in my 50s. That advice shifted my mindset from focusing on short-term wins to building a long-term path with intention and purpose.

I took that guidance seriously, and I’m proud to say I became a general manager in my early 30s. More importantly, it taught me the value of setting clear goals, staying focused, and continuously growing into the next stage of leadership.

03What advice would you give to young women entering your industry?

My advice to young women entering this industry is simple: believe in yourself and stop doubting your worth.

I’ve seen so many talented young women hold themselves back because of self-doubt. It’s easy to get caught up in comparisons, especially with the influence of social media, but not everything you see reflects reality. Don’t measure your journey against someone else’s highlight reel—focus on your own growth and potential.

One practical habit I always share is to stop over-apologizing. So many young women start their careers saying “sorry” for things that don’t require an apology. Instead, build confidence in your voice and your presence. I even encourage them to look in the mirror every day and remind themselves, “I’m not sorry.” It may sound small, but mindset matters.

What you believe internally shapes what you attract externally. If you lead with confidence, positivity, and a glass-half-full mindset, you’ll start to see those opportunities and energies come back to you.

Trust yourself—you’re more capable than you think.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in our field right now is communication and transparency. In the hotel industry, we operate 24/7—there’s no pause button. Because of that, even a small breakdown in communication can have a significant impact.

For example, something as simple as a missed note during a shift handover or stand-up meeting—like a guest leaving an item for a friend, or an update not being logged in lost and found—can lead to service gaps. These moments may seem minor, but they directly affect the guest experience.

Hotels are ultimately judged by customer satisfaction, and guests see us as their home away from home. That means every detail matters. If communication breaks down between departments, it can overshadow all the great work happening elsewhere.


At the same time, this challenge presents a big opportunity: to strengthen communication, improve transparency, and implement systems that ensure nothing falls through the cracks. When we get that right, we elevate the entire guest experience and set our teams up for success.

05What values are most important to you in your work and personal life?

The values that matter most to me, both in my work and personal life, are family, gratitude, and people.

My family—my husband and my children—are my foundation. They keep me grounded and remind me what truly matters. That sense of love and support carries into how I show up professionally.

At work, I value my team deeply. Building and supporting a high-performing team is incredibly important to me. I believe when people feel valued and supported, they can do their best work.

Gratitude is something I practice every day, inspired by my yoga training. I make it a habit to reflect on a few things I’m thankful for daily. That mindset keeps me positive, focused, and resilient.

At the end of the day, I feel fortunate to have a fulfilling career, a strong team, and a loving family—and I don’t take any of it for granted.

Join Influential Women and start making an impact. Register now.