Her Story
About Lina
Lina Hoyos is an accomplished healthcare operations and implementation executive with more than 20 years of experience in the healthcare industry. She began her career in healthcare immediately after high school in 2004 and has since built a reputation for operational excellence, strategic leadership, and client-focused solutions. For the past 13 years, she has been a key leader at OncoHealth, where she has successfully advanced through a variety of roles spanning operations, case management, utilization management, client solutions, and implementation leadership. Her extensive experience has provided her with a deep understanding of healthcare delivery, oncology services, patient advocacy, and organizational growth.
Throughout her tenure at OncoHealth, Lina has led teams across the United States and Puerto Rico, managed complex healthcare operations, and played an instrumental role in developing scalable business solutions. Her career progression reflects both her leadership capabilities and commitment to continuous improvement, evolving from operational leadership into product development, where she helped design and optimize workflows that enhanced efficiency and client outcomes. Today, as Lead Implementations Director, she oversees project management for new business implementations and strategic growth initiatives, ensuring seamless client onboarding and successful project execution. Her expertise is further strengthened by a Bachelor of Health Administration from Keiser University and a Lean Six Sigma Green Belt Healthcare Professional certification.
In her current role, Lina leads cross-functional teams through implementation projects that typically span six to nine months, coordinating client meetings, discovery sessions, deliverable tracking, issue resolution, system testing, and go-live readiness. She serves as a trusted partner to both internal stakeholders and clients, ensuring projects are delivered on time and aligned with business objectives. Known for her collaborative leadership style, Lina believes that success is built on accountability, empathy, and strong relationships. She is equally passionate about fostering a healthy work-life balance, recognizing the importance of supporting family priorities while maintaining high professional standards. Her dedication to leadership, innovation, and patient-centered healthcare continues to drive meaningful impact for clients, colleagues, and the communities they serve.
Her Interview
Ten minutes with Lina
01What do you attribute your success to?
I attribute my success to my upbringing as part of an immigrant family, where I learned the value of hard work, resilience, and perseverance by watching my parents. Being a natural go-getter and starting to work at a young age helped shape my discipline and drive. Through dedication to my education and continuous growth across various healthcare roles, I have remained focused on creating a better future for my family while striving to be a positive role model for my son.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is the importance of sharing knowledge and remaining open to helping others. I’ve learned that success is not only about personal achievement but also about lifting others through mentorship, guidance, and collaboration. Being willing to support and develop others has strengthened my own growth, expanded my perspective, and made my career more meaningful.
03What advice would you give to young women entering your industry?
For young women entering the healthcare industry, I encourage them to pursue a career that is driven by a genuine passion for helping others rather than solely by financial considerations. Healthcare is fundamentally a people-centered profession, and success comes from maintaining a strong commitment to patient care, compassion, and service. Regardless of the specific role they choose, keeping patients’ well-being at the center of their work will not only lead to greater professional fulfillment but also enable them to make a meaningful and lasting impact on the lives of those they serve.
04What values are most important to you in your work and personal life?
The values that are most important to me in both my professional and personal life are maintaining a healthy work-life balance, supporting family priorities, and fostering an environment of understanding and flexibility. I believe that success should not come at the expense of personal relationships or important life moments. I greatly value workplaces that recognize the importance of family commitments and provide the flexibility for employees to be present for significant events, such as their children’s activities and milestones. This balance not only strengthens personal well-being but also contributes to greater engagement, productivity, and fulfillment in the workplace.
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