Lina Perez-Naranjo
Lina (Naranjo) Perez is a senior member success and marketing executive with more than 15 years of experience driving strategic growth initiatives, revitalizing engagement strategies, and building trusted, high-impact relationships across complex organizations. She currently serves as Senior Member Success Director at the Institute for Corporate Productivity (i4cp), where she partners closely with Fortune 1000 organizations and senior HR leaders as a trusted advisor. In this role, Lina delivers research-based insights on human capital practices, helping members navigate an evolving business and workforce landscape with clarity and confidence.
Lina is widely recognized for representing the members’ voice within i4cp’s research ecosystem, ensuring that insights and solutions are practical, relevant, and directly aligned with real-world organizational priorities. Her ability to translate research into actionable guidance strengthens executive decision-making and long-term member value.
Prior to joining i4cp, Lina held key leadership roles at the Society for Human Resource Management (SHRM), including Enterprise and Executive Network Relationship Director. She led marketing and membership strategies for SHRM’s Executive Network, driving measurable gains in engagement, retention, and event participation. Earlier in her career, Lina contributed to mission-driven growth at Nueva Vida, a nonprofit supporting Latinas affected by cancer, and led HR and operational functions for an IT government contractor, helping scale the organization through innovative people practices.
Lina holds a Bachelor of Arts in Business Administration with a minor in International Finance from Universidad de La Sabana and a Master of Arts in International Commerce and Policy with a concentration in International Marketing from George Mason University. She also holds professional credentials, including People Manager Qualified and Veterans at Work from SHRM, and has completed advanced coursework in artificial intelligence and career empowerment through the University of Maryland’s Robert H. Smith School of Business.
Known for her strategic thinking, mentorship, and ability to align people, purpose, and performance, Lina continues to shape the future of membership, leadership, and human capital practices while contributing through advisory and volunteer roles.
• Life Coach
• George Mason University
• MARCOM
• Endless Hope Renovation
What do you attribute your success to?
I attribute my success to a combination of depth of experience, curiosity, and a consistent focus on people. Over the past 15 years, I’ve worked across marketing, membership, and HR, which has given me a broad perspective on how strategy, execution, and human experience intersect. I’ve been intentional about taking on roles that stretch me—especially those that require building trust, navigating complexity, and translating insight into action. Equally important, I measure success not only by organizational results, but by the quality of relationships I build and the positive impact my work has on the people and communities I serve.
What’s the best career advice you’ve ever received?
The best career advice I’ve received has come less from words and more from example. My mother, Blanca Lucy Ramos, taught me resilience through her perseverance, while mentors like Tony Rossell, Lisa Connell, and Mark Walker showed me what it means to lead with both strength and compassion. Watching them navigate challenges with integrity reinforced that true leadership isn’t just about results—it’s about how you show up for others, advocate for people, and create space for growth. That lesson has guided every role I’ve taken and how I lead today.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay rooted in who you are while remaining open to growth. Be clear about your purpose, invest in building real skills, and don’t be afraid to take on roles that stretch you—even when they feel uncomfortable. Seek mentors, advocate for yourself, and remember that your career is not a straight line. When challenges come, let your purpose guide your decisions and your values anchor you. Success is most sustainable when it’s aligned with who you are, not who you think you’re expected to be.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is building new models that don’t fit neatly into traditional categories—especially when you’re trying to bridge performance, well-being, and alignment in environments that are still largely driven by legacy metrics. Building a business from the ground up is never easy, but it’s particularly challenging when you’re intentionally breaking standards, such as integrating concepts like alignment, purpose, and spirituality into corporate and professional spaces that haven’t always made room for them.
At the same time, that challenge represents a powerful opportunity. Leaders are increasingly recognizing that burnout, disengagement, and constant change can’t be solved with surface-level solutions. There is growing openness to more holistic, human-centered approaches that support both results and resilience. The opportunity lies in helping organizations evolve—showing that alignment and inner clarity are not soft ideas, but strategic assets that enable better decisions, stronger leadership, and sustainable performance.
What values are most important to you in your work and personal life?
The values most important to me are alignment, integrity, and well-being. In both my work and personal life, I’m guided by a sense of purpose and inner alignment—making decisions that are consistent with my values, not just external expectations. I prioritize health and family as non-negotiables, and I believe meaningful work should contribute positively to the lives of others. Maintaining balance isn’t about doing less; it’s about creating sustainable ways of working and living that allow you to show up fully, with clarity, compassion, and impact.