Lindsay Crockford
Lindsay Crockford is a seasoned Lifecycle Marketing Leader and strategist, fluent in both English and French, who specializes in crafting authentic customer experiences that drive measurable growth. With over a decade of experience in email and SMS marketing, Lindsay has built a reputation for transforming one-time buyers into lifelong brand advocates. Her expertise spans customer journey mapping, brand storytelling, and leveraging analytics to deliver data-driven campaigns that foster loyalty and engagement across multiple industries. Passionate about integrating brand voice into every touchpoint, she ensures each interaction resonates with audiences and strengthens long-term relationships.
Currently, Lindsay works as an Email Marketing Specialist at a well-established auto detailing brand in the United States. She defines email and SMS strategy, builds comprehensive documentation for scalable marketing programs, and collaborates cross-functionally to align campaigns with customer lifecycle needs. Prior to this, she freelanced as an Email & Lifecycle Marketing Strategist, helping e-commerce brands optimize automated campaigns, increase engagement, and boost conversions through personalized segmentation. Her prior roles include leadership positions at The Beachbody Company, Bellesa, and Michael Kors, where she drove lifecycle initiatives, improved campaign performance, and contributed to substantial database growth.
Lindsay’s professional philosophy centers on ownership, collaboration, and continual learning. She thrives in building frameworks for startups and small teams, enjoys solving complex marketing puzzles, and leverages modern tools—including AI—to enhance customer communication. A strong advocate for mentorship and community, she actively participates in professional networks like Lifecycle Luminaries and Slack communities for lifecycle and email marketing professionals. Her educational background includes a Bachelor of Commerce from École des sciences de la gestion (ESG UQAM) and a Professional Certificate in Product Management from the University of Maryland, complemented by certifications in product management and personal training.
• Certified Product Manager (CPM)
• Certified Personal Trainer (NASM-CPT)
• SMS Marketing Certification
• CRM certifications
• École des sciences de la gestion (ESG UQAM) - BCom
• Lifecycle Luminaries
• Breakfast Club of Canada - Club des petits déjeuners
• Acceuil Bonneau
• Montreal Childrens Hospital
What do you attribute your success to?
I attribute my success to a mindset of continuous learning, curiosity, and collaboration. I embrace every opportunity to expand my skills—through diverse roles, CRM certifications, and platforms like Coursera and MasterClass—while never hesitating to ask questions and learn from others. I particularly enjoy cross-department collaboration, bringing together different perspectives to solve problems and see the bigger picture.
What’s the best career advice you’ve ever received?
The best career advice I received came from my direct manager at Michael Kors, who I really admired for the way that she managed the team and was really respectful of work-life balance. I think I came into that role with a very hustle mentality, and she kind of saw the signs that that wasn't a very sustainable way of working. She definitely helped me shift my mindset about the way that I approached work and making it less intense and less work, work, work. That lesson about sustainable work practices and maintaining balance has really stuck with me.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to dive in with curiosity and confidence. Embrace collaboration, stay up to date on emerging technologies—especially in marketing and AI—and never hesitate to ask questions. Don’t be afraid to explore different industries; the skills and insights you gain in one area can often be applied in others, making the work both dynamic and rewarding.
What values are most important to you in your work and personal life?
The values that guide me in both work and life are connection, collaboration, and giving back. Since moving to the U.S., I’ve been focused on building my network, engaging with lifecycle marketing and email communities, and supporting colleagues by sharing knowledge and resources. I’m also passionate about environmental causes—actively donating to The Nature Conservancy—and advocating for women’s education, contributing wherever I can to make a meaningful impact.
Locations
Private Company
Lakewood, WA 98499