Lindsay Gonzalez
Lindsay Gonzalez is a retail sales and operations leader with over a decade of experience in the wireless and consumer technology industry. Most recently serving as a Retail Store Manager at T-Mobile, she built a strong reputation for driving sales performance, leading high-performing teams, and delivering exceptional customer experiences in competitive, high-volume environments. Throughout her career, Lindsay has demonstrated a results-driven approach, managing full store operations, including P&L performance, inventory control, and strategic execution to consistently meet and exceed key performance indicators.
Lindsay’s career began in retail management with RadioShack, where she developed foundational leadership skills overseeing store operations, coaching sales teams, and improving profitability. She continued to grow within the wireless industry, advancing through leadership roles at T-Mobile, including Assistant Manager and Customer Loyalty Manager, before stepping into a Store Manager position. Across these roles, she has been recognized for her ability to analyze sales data, implement targeted strategies, and foster a culture centered on accountability, collaboration, and customer-first service.
In addition to her retail leadership career, Lindsay is transitioning into entrepreneurship as the founder of her own beauty business, “Linda’s with Lindsay,” where she provides makeup and lash services designed to enhance clients’ natural beauty and confidence. Her professional philosophy centers on developing others and leaving a lasting impact through mentorship and team growth. With a background in psychology from Purdue Global, Lindsay brings a people-focused perspective to both her leadership style and her entrepreneurial pursuits, combining business acumen with a passion for empowering others.
• Certified Lash Tech (2026)
• Purdue Global- B.A.
• Miami Dade College
What do you attribute your success to?
I definitely have a good amount of supporters, so family is always a lending face. Whenever I want to try something new, friends as well, they're very invested and bought into my business and bought into my skill set. So it definitely makes it easier to test things on and play around with different looks or different products, because I have that support system that's willing to allow me to do it with them. That same friend who I did makeup for in Spain is a dancer, and she recently had a show where I was able to do the makeup for not just her, but her peers who were dancing with her. It was about 15 girls that I got to do different looks on, and that was very rewarding. My business is really running out of word of mouth of somebody who sat in my chair and they passed on the information.
What’s the best career advice you’ve ever received?
The best piece of advice that I've gotten throughout the years has definitely been to be adaptable, be someone who's coachable, and to never stop growing. I've almost reached the ceiling in certain fields. I've been a manager in all three of those companies, but they're all very different, and they all have something very different to teach. Though the structure of what you're doing is the same, the companies are different, their views and values are different, so definitely making sure that you can adapt to what's needed and to the change that arises has been super important and one of the ways that I've been able to be successful.
What advice would you give to young women entering your industry?
I would say to not be afraid to be innovative and creative. We're in a world where social media is almost at its peak, and everyone wants to follow the latest trend to almost be accepted. I think it's definitely a field where there's so much room for creativity and so much room to actually be yourself, and I think that will get you further along than trying to fit in with a crowd to be noticed.
What are the biggest challenges or opportunities in your field right now?
I think the biggest challenge for me is content creating. I love the aspect of having someone sit in my chair and I can create on that real person, but I'm not very tech-savvy, which sounds weird because I just turned 30, so you would think I'm more tech-savvy and good with editorials, and I'm not. So when I post, I think my content is not reaching necessarily the audience that I would like, or as many viewers as I would like, and that kind of makes it a little difficult to get more of a client base. Right now my business is really running out of word of mouth of somebody who sat in my chair and they passed on the information, versus someone who saw the content and is booking because of what they saw.
What values are most important to you in your work and personal life?
Being authentic is huge. I think without authenticity, you really don't pave a way for yourself or for others. I see a lot of people follow trends, and I think that's as far as you go. If you are following a path that everybody else follows, what really are you setting up there? So I think being authentic is important. I think being someone who is relatable, someone who is honest and transparent, especially in a field with something like beauty and also with leadership. You want to ensure that you're getting your people's buy-in, and that it's also real. I think a lot of leaders throughout the years would speak one thing, but their actions kind of showed something else. It was part of that authenticity piece missing. It was almost like I'm reading off of a script, but you don't identify with that, so your actions don't align. Versus when you are true to yourself, your actions align with what you're putting out there.