Lindsay (Linz) Stanley, M.A.
Lindsay (Linz) Stanley, M.A. is an award-winning marketing and brand experience professional recognized as one of the Top 100 Women in Powersports and honored in the Greater Irvine Chamber’s “40 Under 40”. She currently serves as Brand Experience Supervisor at Kawasaki Motors Corp., U.S.A., where she supports a wide range of initiatives including brand communications, race marketing, consumer events, retail strategy, and influencer partnerships.
Originally inspired to pursue a career in law, Lindsay planned to study intellectual property law before realizing her true passion for marketing. Her background in theatre and her love for immersive storytelling, events, and brand activations shifted her path, ultimately leading her to change her major to marketing. That decision sparked a career that would allow her to combine creativity, strategy, and storytelling into experiences that inspire and connect people.
With more than a decade of experience, Lindsay has built an impressive career spanning entertainment, cosmetics, esports, and powersports. Before joining Kawasaki, she held production and marketing roles with globally recognized companies such as The Walt Disney Company, Urban Decay, and Blizzard Entertainment, where she managed large-scale events including BlizzCon, Overwatch League, and national brand activations. Her expertise in project management, creative strategy, and experiential marketing has consistently delivered dynamic, high-impact campaigns that engage audiences and elevate brand presence.
Lindsay holds a Master of Arts in Business and Corporate Communications from
California State University, Fullerton, where she was inducted into multiple academic honor societies, and a Bachelor of Arts in Public Relations from California State University, San Bernardino. She continues to expand her professional knowledge through certifications, including advanced wine education credentials from the Wine & Spirit Education Trust.
Passionate about creating unforgettable brand experiences, Lindsay blends creativity and logistics with a unique ability to tell stories through events, media, and strategic partnerships. Beyond her career, she is deeply engaged in her community, having supported nonprofit organizations through brand consulting and event coordination. She is equally at home studying wine, riding horses, or embracing her love of cosplay and immersive experiences.
• Class M1 - Motorcycle Endorsement - 2018
• Dirt Bike Certification - 2019
• Leadership Development - 2020
• WSET Level 1 Award in Wines - 2023
• WSET Level 2 Award in Wines - with Merit - 2023
• WSET Level 3 Award in Wines - 2024
• California State University-San Bernardino - BA
• California State University, Fullerton - MA
What do you attribute your success to?
I attribute my success to having really good mentors and friends who taught me the importance of being myself. Their vote of confidence, combined with my own strong work ethic, creativity, spiritual grounding, and the support system I’ve had from my family—especially my parents, who were both teachers—has shaped who I am today.
What’s the best career advice you’ve ever received?
One of the most impactful pieces of advice I ever received came from a mentor at Disney, who not only taught me so much about the industry but also reminded me that you can win them all if you stay true to yourself. That lesson—never compromising who you are or what makes you unique for the sake of a company—has stayed with me throughout my career.
What advice would you give to young women entering your industry?
If I could give advice to young women, I would pass along the same wisdom I received. When I entered the male-dominated world of powersports, I was nervous, but I quickly learned the importance of staying true to myself. In an era where social media pressures everyone to look and act the same, and corporate guidelines can make individuality feel stifled, it’s easy to lose yourself. But at the end of the day, you are your best investment.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges I’ve faced in my career has been learning how to pivot at the last minute when unexpected changes arise. This industry is fast-paced and free-flowing, so being adaptable and staying calm under pressure is essential.
What values are most important to you in your work and personal life?
At the core of everything I do are my values: collaboration, taking the time to learn about my coworkers so we can lean on each other, and having strong leadership that inspires and motivates. I believe success comes from working together, staying inspired, and never losing sight of the bigger picture.
Locations
Kawasaki Motors Corp. USA
Foothill Ranch, CA 92610