Lindsey Brand-DeFelice

Lindsey Brand is a seasoned Group Creative Director leading integrated campaigns for major brands, combining storytelling, social innovation, branded content, and media partnerships. With over a decade of experience in marketing and advertising, Lindsey has developed a reputation for transforming audience insights and data into compelling, culturally relevant campaigns that resonate across digital, social, experiential, and emerging platforms. She has spearheaded high-impact initiatives, including the Bomb Pop gaming and media integration campaign, which drove a 28% sales lift in just two weeks, and she consistently delivers campaigns recognized by Adweek, AdAge, and the Shorty Awards. Her leadership style emphasizes mentorship, team development, and innovation, often integrating AI-enhanced workflows to streamline creative processes and scale content efficiently. Lindsey cultivated a broad foundation in advertising and creative strategy, working at notable agencies such as GALE, MRY, UM Worldwide, Big Spaceship, and Edelman. She led cross-disciplinary teams on projects for top clients including Coca-Cola, Hasbro, Wells, Abbott, and MilkPEP, developing campaigns that blend social-first thinking with traditional media, experiential activations, and influencer marketing. Lindsey’s work demonstrates a consistent focus on creating integrated, audience-first experiences, ensuring that every campaign not only engages culturally but also drives measurable business results. Her approach blends creativity, analytics, and cultural insight, helping brands navigate new channels like gaming, the metaverse, and other emerging platforms. Lindsey holds a BFA in Advertising Design from the Fashion Institute of Technology. She is also a member of Monday Girl, a network supporting next-generation women leaders. Her career has been recognized by Business Insider as a Rising Star of Madison Avenue, and her campaigns have earned multiple awards and industry accolades.