Lindsey Brand-DeFelice
Lindsey Brand is a seasoned Group Creative Director at GALE, where she leads integrated campaigns for major brands, combining storytelling, social innovation, branded content, and media partnerships. With over a decade of experience in marketing and advertising, Lindsey has developed a reputation for transforming audience insights and data into compelling, culturally relevant campaigns that resonate across digital, social, experiential, and emerging platforms. She has spearheaded high-impact initiatives, including the Bomb Pop gaming and media integration campaign, which drove a 28% sales lift in just two weeks, and she consistently delivers campaigns recognized by Adweek, AdAge, and the Shorty Awards. Her leadership style emphasizes mentorship, team development, and innovation, often integrating AI-enhanced workflows to streamline creative processes and scale content efficiently.
Before joining GALE, Lindsey cultivated a broad foundation in advertising and creative strategy, working at notable agencies such as FCB, MRY, UM Worldwide, Big Spaceship, and Edelman. She led cross-disciplinary teams on projects for top clients including Coca-Cola, Hasbro, Wells, Abbott, and MilkPEP, developing campaigns that blend social-first thinking with traditional media, experiential activations, and influencer marketing. Lindsey’s work demonstrates a consistent focus on creating integrated, audience-first experiences, ensuring that every campaign not only engages culturally but also drives measurable business results. Her approach blends creativity, analytics, and cultural insight, helping brands navigate new channels like gaming, the metaverse, and other emerging platforms.
Lindsey holds a BFA in Advertising Design and an AA in Communication Design from the Fashion Institute of Technology, where she was active in the Art and Copy Club. She is also a member of Monday Girl, a network supporting next-generation women leaders, and the Art Directors Club. Her career has been recognized by Business Insider as a Rising Star of Madison Avenue, and her campaigns have earned multiple awards and industry accolades. Beyond her professional accomplishments, Lindsey engages in community service, volunteering with organizations like Feed My Starving Children and UM Impact Day, reflecting her commitment to giving back while continuing to innovate and inspire within the creative industry.
• Stay Ahead of the AI Curve
• Use AI Responsibly
• Maximize Productivity With Al Tools
• Discover the Art of Prompting
• Fashion Institute of Technology- A.A.
• Fashion Institute of Technology- B.F.A.
• Business Insider's Rising Stars of Madison Avenue (2021 or 2022)
• Shorty Awards Silver for Bomb Pop Roblox campaign
• DigiDay Content Marketing Award finalist for Best Use of Metaverse
• Featured in Little Black Book online
• Monday Girl
• Art Directors Club
• UM Impact Day
• Feed My Starving Children
• American Heart Association
• Breast Cancer Awareness
What do you attribute your success to?
I attribute my success to my passion for innovative, audience-focused work and my willingness to explore all aspects of marketing—from social and experiential activations to traditional media and PR. Embracing new platforms and ideas, like creating the record-breaking Bomb Pop activation in Roblox, has allowed me to connect with audiences in meaningful ways while driving real business results. Staying curious and adaptable in a constantly evolving industry has been key to building a diverse and impactful career.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that you can build a career you love while still advancing and moving up professionally.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is that you can achieve great success by embracing creativity, staying curious, and seizing opportunities to innovate.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now are navigating the rapidly changing landscape shaped by COVID and AI, while leveraging new technologies to create innovative, engaging experiences and potentially launching my own business.
What values are most important to you in your work and personal life?
The values most important to me are balancing a fulfilling, creative career with being fully present for my family, especially my twin daughters, while nurturing creativity, passion, and joy in both my work and personal life.