Her Story
About Lindsey
I started in digital marketing about 20 years ago, back in high school, working for a company similar to Zillow, and I just kept doing that kind of work throughout college and after. As a freelance copywriter, I've written for every industry from healthcare and education to home services and regulated industries like finance, creating copy for their websites. This really helped me sharpen my content strategy skills - writing in all these different brand voices, doing research in different industries, and learning how to take complex ideas and translate them into language that speaks to each particular audience. I've always had day jobs in different parts of marketing because I like being well-rounded. Early in my career, I worked for Elite Marketing Interactions, training and managing product demonstrators, helping them learn how to talk to customers in the real world about products and represent brands, translating marketing to sales and bridging that gap. Another key role was when I worked for Vincent Endeavors, where I worked for two owners who own multiple companies. I helped their PR agency, Outreach Experts, redesign their website and translate their proprietary ideas into search terms people were actually looking for. When they bought out a small media company, I became basically the operations director and marketing director, helping them figure out all the back-end stuff to make the business profitable and improve quality to convert free subscribers to paid. A few years ago, I was running a digital marketing firm with a partner, Master Legends Marketing, focused on SEO and search engine marketing, working with small businesses mostly in the Florida area, helping them reach their clients through strong local SEO strategy while thinking about user experience and sales funnels. Now I work one-on-one with small and medium-sized businesses as a freelance content strategist and narrative architect, helping them in whatever area they're struggling with when it comes to messaging. I really bridge that gap between strategy and execution, helping teams understand the vision and how to apply it across different verticals.
Her Interview
Ten minutes with Lindsey
01What do you attribute your success to?
I would say not giving up. Especially when you work in creative fields, the market will be stable and you'll be thriving, and then the economy changes and your clients dry up because they're worried the market's going to crash, and the first thing they cut is their marketing. It's really about asking myself, okay, how do I reinvent myself? How do I rise to this next challenge? I think that being willing to do that, and to sometimes take on those gap roles - go work at a coffee shop for a little while if you have to, go do something outside of your normal profession to support your passion until it can support you financially again - that's what's made the difference.
02What’s the best career advice you’ve ever received?
The best career advice I ever received came from that song 'Everybody's Free to Wear Sunscreen' that was really popular when I was graduating from high school in 2005. One of the things it said was that the most interesting people he knew didn't know at 20 what they wanted to be, and some of them don't even know in their 40s. I've kind of embodied that - just allowing life to surprise you and take you in different directions, and just being willing to rise to a challenge. I especially feel like in today's world, with AI just radically shaping things and so much economic instability, that being willing to rise to a challenge, being willing to, instead of just trying to plan out your next 5 years, just plan out the year ahead of me and see what opportunities come my way and how I can rise to them.
Keep Exploring
More Influential Women · Alabama
Join Influential Women and start making an impact. Register now.