Lisa Albert

Lisa Albert is a Fractional Chief Marketing Officer who runs her own business, Fleur de Lis Marketing, providing strategic marketing services to smaller businesses on a fractional basis. With 25 years of experience in marketing and communications, her previous roles include positions in B2B technology SaaS companies in high growth mode, B2C marketing for the Texas Ballet Theater where she was responsible for marketing and ticket sales, marketing at Justin Brands, leading marketing and communications at her alma mater TCU, work at an ad agency, the YMCA, and running a cheerleading gym. Albert specializes in understanding revenue and growth from a strategic marketing perspective, building marketing engines to meet revenue goals, creating brand playbooks, conducting competitive analysis, developing messaging and positioning, and writing marketing plans. She holds both her undergraduate and master's degrees in strategic communication from Texas Christian University, is a Certified Digital Marketing Professional from the Digital Marketing Institute, and an AMA Professional Certified Marketer from the American Marketing Association. Albert is a member of the Public Relations Society of America, where she has held leadership positions, the Women's Council of Entrepreneurs, the American Marketing Association, and her local chamber. She attributes her success to her faith, which is the backbone and foundation of who she is and provides the structure for her values, and she continues to support the arts through the Texas Ballet Theater. Her advice to young women entering the industry is to never stop learning and always be adaptable, noting how the industry has changed dramatically since she began her career.