Lisa Brady

With a foundation in manufacturing and a passion for technology, this dynamic professional carved a unique path through the Architecture, Engineering, and Construction (AEC) industry. Beginning their journey as a Technical Specialist at Autodesk, they masterfully combined technical expertise with client relationship skills, eventually transitioning into a successful sales role. Over ten years, they built strong partnerships with Autodesk resellers and customers across multiple states, becoming a trusted advisor in the AEC sector. During their extensive travels, a chance encounter with Martin Lindstrom's "Buyology" in an airport bookstore sparked a profound revelation. The fascinating world of consumer behavior presented in the book illuminated a new path, making it clear that marketing was their true calling.