Influential Woman · food production
Lisa Bull
Partner & CMO, Yobo Spirit House
Mendham, NJ 07945-1532
Her Story
About Lisa
Meet Lisa Bull, a dynamic force in the marketing world whose award-winning expertise has transformed how Fortune 500 brands connect with their audiences. As a strategic virtuoso, she masterfully orchestrates campaigns that resonate across both B2C and B2B landscapes, weaving compelling narratives through every touchpoint of the consumer journey.
Lisa's brilliance lies in her ability to craft magnetic content that seamlessly flows through multiple channels – from traditional linear media to cutting-edge digital platforms, from influential voices to immersive experiences, and from branded programming to strategic shopper marketing initiatives. Her sophisticated approach ensures brands don't just reach their audiences – they create meaningful connections that convert.
Drawing from her rich experience at industry titans like Paramount Global, Classic Media, (RED), and the Tyra Banks Company, Lisa has honed her expertise across a comprehensive spectrum of disciplines. Her impressive portfolio spans brand management, consumer products, membership engagement, retail marketing, and consumer marketing, making her a true 360-degree marketing strategist.
Beyond her professional achievements, Lisa stands as a passionate advocate for diversity in leadership. She dedicates herself to elevating the next generation of women and diverse executives through her active involvement with organizations such as She Runs It, FutureNow Media, Chief, Asians in Advertising, Asian American Collective, and GenHERation.
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