Lisa Denton

I attribute my success to three things: great mentors, a willingness to keep learning, and a commitment to relationships.

Throughout my career, there were people who invested their time, knowledge, and confidence in me, often before I saw my own potential. They challenged me to think bigger and lead with integrity. I've also never believed that leadership means having all the answers. The best leaders remain students of their profession and continue learning.

The best advice I ever received was that every woman deserves a seat at the table. We have earned our place in the room, so always feel comfortable walking in; however, once you're there, be authentic, ethical, and remember that your perspective and experience have value. Never be afraid to step outside your comfort zone-it will always lead to growth in unexpected areas.

Don't wait until you feel completely ready before raising your hand for an opportunity. Seek mentors, ask questions, and be willing to take on challenges that stretch you.

Build your expertise but also build your network. Some of the most important opportunities in my career came through relationships and connections with people who believed in me.

Over the course of my career, I sometimes felt pressure to fit a certain mold of leadership. Over time, I learned that the most effective leaders aren't imitations of someone else; they're authentic versions of themselves. Also, your reputation becomes your greatest professional asset, and it is built one decision at a time.

Economic development has become increasingly complex. Organizations are being asked to do more with fewer resources while responding to changing workforce needs, infrastructure demands, and a highly competitive business recruitment environment. That presents challenges, but it also creates tremendous opportunities for innovation and collaboration.

One of the most encouraging changes I've witnessed throughout my career has been the growing number of women serving in leadership roles within economic development. When I began my career, female executive directors and CEOs were far less common than they are today. Today, women are leading organizations, negotiating major projects, shaping public policy, and driving economic growth in communities of every size.

I believe our industry is stronger because it benefits from a diversity of leadership styles and perspectives. There is still progress to be made, but I am encouraged by the talented women in our profession, supporting one another, and proving every day that leadership isn't defined by gender, it's defined by vision, integrity, and the ability to bring people together to create meaningful results.

Integrity is at the top of the list. Throughout my career, I wanted people to know that my word meant something. Trust takes years to build and moments to lose.

I also value honesty, loyalty, service, and relationship-building. Success is important, but how you achieve it matters just as much. Economic development is fundamentally a relationship business. Trust, credibility, and genuine relationships create opportunities that no marketing campaign or incentive package can replace.