Her Story
About Lisa
Lisa Eckler is the Director of Marketing and Business Development at Foreign Car Specialists, a family-owned independent automotive repair business serving New York's Hudson Valley. Since joining the company in 2015, Lisa has become an integral part of its success, wearing what she jokingly describes as "50 hats" each day. From service writing, marketing, bookkeeping, employee training, and customer relations to managing day-to-day operations, she plays a key role in ensuring the business delivers exceptional service while helping elevate the public's perception of the automotive repair industry.
Prior to entering the automotive field, Lisa spent nearly eight years as an Executive Administrative Assistant for a major healthcare system in the Hudson Valley. Transitioning from a highly structured corporate environment to a family-run business provided both challenges and opportunities, allowing her to apply her organizational expertise while embracing the entrepreneurial spirit that drives the company. Working alongside her husband, who founded Foreign Car Specialists more than 30 years ago, she has helped guide the business through significant growth, including the opening of a second, 10,000-square-foot facility. The new South Campus location serves not only as an advanced repair center for vehicles ranging from Mercedes-Benz and Porsche to everyday family cars, but also as a hub for customer and industry education.
Passionate about leadership, community engagement, and continuous learning, Lisa is dedicated to building trust between repair professionals and the driving public. She believes that education and transparency are key to transforming the customer experience and strengthening the reputation of the automotive service industry. Outside of work, she enjoys traveling, gardening, fishing, and spending time with her family. Through her commitment to service, adaptability, and lifelong growth, Lisa continues to help shape the future of her family business and the industry it serves.
Her Interview
Ten minutes with Lisa
01What do you attribute your success to?
I attribute a lot of my successes to probably having been raised with a strong foundation of working hard. You can't give up when it gets tough. You have to be tenacious, and my parents kind of raised me that way. I think it's also okay to be a nice person. It's okay to support and encourage your peers, your fellow co-workers, instead of putting them down. If you see somebody struggling, help them out. Kindness is critical and can really drive success.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is don't take things personally. That was a tough one for me to overcome when I was younger. I had been in jobs in my early 20s where people would say you're too nice, like it was a bad thing, and it's not a bad thing to be too nice. I would take it personally and it definitely affected my self-esteem. I think you just need to sometimes let adversity kind of roll off your back, let negative comments roll off your back, and learn from your mistakes. You're going to make mistakes. Everybody makes mistakes. If you remember doing the science fair as a kid, mistakes were actually part of the science fair. You have to learn from your mistakes and you have to not be afraid to really make them. You work with the best information that you've got at your fingertips at the time, and you can't judge yourself badly for making decisions that may or may not have worked out.
03What advice would you give to young women entering your industry?
The advice I would give to a young woman getting into my industry is you've got to be tough. You can't be oversensitive. You have to try and not let your emotions get away from you. You have to kind of be tough and hold your ground. Hold on to your convictions. Don't let people say to you that you're wrong or question what you've done. I think for women who wanted to get into this industry, I would join affiliations with women in auto care or other affiliations as such, because they'll be supportive. Find your tribe. That's probably a really good one. Network with people who are like you, and it doesn't have to be networked in person. It could be an online group, a Facebook group, or something of that sort. Just find your tribe.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field right now is definitely finding the right staffing, specifically mechanics and technicians. Over the past 20 years or so, young people haven't been encouraged to go into the field, and it's not just automotive repair, it's the service industry in general, whether it's a plumber, carpenter, or electrician. Kids have not been as encouraged to go into the trades as they have been corralled to go to college. It's not necessarily good, bad, or indifferent, but now we're noticing an extreme shortage of technicians in our field. That's a big challenge because I could take in more work, get more work done, we could be so much busier and provide more service if we had more accessibility to technicians. I think we're going to see a shift in that. Our county executive, Sue Serino, has been very active in running skilled trades fairs here in Dutchess County, which has been great. We've been going to those with our little table and we talk to kids and try to really inspire kids to go into the industry if they have an interest in it. The industry is also growing in technology by leaps and bounds.
05What values are most important to you in your work and personal life?
The values that are most important to me in my work and personal life are integrity, which is very important, and honesty, whether it's good news or bad news. I like to try to be proactive. I'd rather prevent forest fires than put them out.
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