Lisa Fallon

She is a higher education marketing and admissions communications leader with extensive experience in strategic marketing, content development, and brand management. As Director of Admission Communication at Endicott College, she leads admissions messaging strategy, ensuring consistent and effective communication across recruitment channels.

Her background includes nearly six years at Boston University, where she advanced through senior marketing and communications roles supporting undergraduate admissions and graduate programs. She has deep expertise in content strategy, digital marketing, social media, and brand storytelling, with a strong track record of aligning marketing initiatives with enrollment and institutional growth objectives across higher education environments and agency settings.